No More Shy Sips!
Itu Chaudhuri Design (ICD) fills into a creatively pioneering project they received which sets to change the shape of alcohol. Get a defined sneak peek at the making of the Sip; an AlcoBev brand which redefines the averted reputation of alcohol consumption in India, often preceded with embarrassment and slang like tipsy; wasted, and fried.
Client - Ahead Co.
Requirements - SIP Identity and Branding
The Brewski Brief
India’s relationship with alcohol is quite indulgent and the process to access it, is nothing short of an emotional rollercoaster. What desi souls treat as an expression of life - from celebratory whiskey and sophisticated champagne savoury retreat to must-have chilled beer with homies after a true desi heartbreak - is often mangled by the conventional nudge from the society we inhabit.