Evernote Rebranded to Redefine its Essence

Evernote Rebranded to Redefine its Essence

Sometimes reworking on just a few elements of the already existing package of multiple things and leaving the rest as they are proves to be successful. DesignStudio used a similar theory to rebrand Evernote as a brand.

Brief

Evernote was launched in 2008 as a way to remember everything from anywhere. In the lead-up to its ten-year anniversary, the company embarked on a mission to reposition itself from a note-taking app and more clearly reflect what the company does today-helping people manage information overload and find their focus.

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