Dunkin’ has Undergone a Makeover and it is Exquisite!

Dunkin' is a now single as 'donuts' has officially been dropped off from its previous name. Nevertheless, the team of Jones Knowles Ritchie put their creative caps on and worked hard towards transforming the brand in such a way that the exclusivity remains pristine.

Brief/ Challenge:

A company that is a synonym for providing the best coffees and donuts all over the world, for over 50 years, knocked at the door of Jones Knowles Ritchie for a re-establishment of its brand. While the font and the pink and orange colors make the branding unique, it was a challenge for the team to revamp the brand in a way that the distinctiveness remains intact.