Branding
Go inside the box but think outside the box
Packaging has gradually evolved from cardboard boxes or covers to keepsakes. As people realise the creative hard work behind beautiful packs, this hidden space is burgeoning to become a field full of innovation and potential. Isabela Rodrigues, a designer from Brazil, takes us inside the box with her out of the box philosophy.
CG: Gone are the days where a label was slapped on plain and ordinary packaging. Your packaging designs make the product look exciting and inviting. What do you try and achieve through your designs?
Isabela. The goal of packaging design is to turn projects into collectable and saleable items. These ideas translate everything we do and our way to achieve the final result. The objective is to prevent the user from throwing away the packaging and decorate his/ her house with it instead.
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