Branding
Know Thyself
When we talk about branding, a Greek term comes to mind. It is a sign, one is likely to find over many a doorway ‘Gnothi Seauton’ meaning ‘Know Thyself’. In simple terms, when we design a brand, we are going after this essence of ‘Who are you?’ and then ‘Who do you want to be?’ This in a sense is exactly every person’s story! We all are individuals in this world, thinking of ourselves in one way, projecting something a little different on the outside and maybe wanting to appear something else entirely.
