Know Thyself - Lopez Design
Branding
Know Thyself
When we talk about branding, a Greek term comes to mind. It is a sign, one is likely to find over many a doorway ‘Gnothi Seauton’ meaning ‘Know Thyself’. In simple terms, when we design a brand, we are going after this essence of ‘Who are you?’ and then ‘Who do you want to be?’ This in a sense is exactly every person’s story! We all are individuals in this world, thinking of ourselves in one way, projecting something a little different on the outside and maybe wanting to appear something else entirely.
Hi! We’re really happy to see you here.
It’s always a wonderful experience visiting the past and getting lost in the memories of the old days reliving the entire journey again and realizing how far we’ve come. Thank you for being part of the journey so far and we believe we’ll stay together, maybe forever.
Well, due to some technical issues and bad luck, some of the archive issues could not be converted into digital format. Hence, we’re sharing a PDF of the article with you entrusting that you’ll not be sharing it further.
Meanwhile, we’re trying our best to digitize the remaining archives and give you a consistently smooth reading experience.
Happy Reading!
