Lopez Design on The Challenges of Pitching for and Working on Government Projects
Branding for National Impact
India is a globe in itself with a population of almost 1.4 billion, it is important to create experiences that belong to us. Design is about people and the Government is the largest client in context to the impact it creates – it is an opportunity to design for millions. Taking on a Government project replaces the notion that design is for an elitist audience with the idea of design being for the masses.
A Rigorous Process
Government projects involve tedious processes - right from extensive documentation to verification of credentials and adherence to formal guidelines. Nevertheless, this struggle needs to be done to get recognition from the Government - that good design is important and can make a difference.