Brands Evolving with their Consumers

Chocolate Made Irresistible Again! ClientGout & Arigato Pvt. Ltd.Scope of WorkVisual Identity and Packaging System.Design Stack developed the brand identity for Ether Atelier Chocolate, an exclusive range of artisanal chocolates. The project included designing the packaging for an assortment of tablets, pallets and bonbons as well as limited-edition seasonal collections..The subtly elegant black and gold aesthetic along with custom-designed typography reflect Ether’s purity, richness, quiet complexity and incredible nuance..Express Yourself.Client:Pipa BellaScope of Work: Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign, Packaging System.Design Stack created a new brand identity around the theme ‘Express Yourself’. The minimalist dot in the lowercase logo is a starting point for the Pipa Bella woman’s journey of self-expression. The dot becomes a signature graphic across communication, evoking a splash of colour, energy and creativity – all hallmarks of the Pipa Bella woman. It makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point..Pipa Bella is a contemporary and progressive jewellery brand that encourages women to own their individuality through choice and personalisation..Redefining Heritage.ClientExceed EntertainmentScope of WorkBrand Positioning, Brand Strategy, Visual Identity, Guidelines, Communication, Campaign.House of Pataudi is a fashion and lifestyle brand that caters to a new generation of international Indians - the Cultured Modernists. As they travel the world, they collect new and varied experiences, which shape their worldview and cement their unapologetically Indian identity.The monogram is made up of four simple calligraphic flourishes that graphically form the letters H and P. It is a subtle royal crest minus any ostentation, in keeping with the brand aesthetic. Ivory and black being the lead colours for the brand, reflect the sophistication of the royal Pataudis..The overall brand identity evokes a rich artistic Indian heritage while reflecting a distinctly contemporary identity. It speaks to an audience that values authenticity and creativity while walks into the future carrying all the best ideas and memories of the past.House of Pataudi offers impeccable fashion and lifestyle choices to the discerning Indian, who combines a strong sense of tradition with a progressive outlook..Express Yourself.Client:Pipa BellaScope of Work: Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign, Packaging System.Design Stack created a new brand identity around the theme ‘Express Yourself’. The minimalist dot in the lowercase logo is a starting point for the Pipa Bella woman’s journey of self-expression. The dot becomes a signature graphic across communication, evoking a splash of colour, energy and creativity – all hallmarks of the Pipa Bella woman. It makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point..Pipa Bella is a contemporary and progressive jewellery brand that encourages women to own their individuality through choice and personalisation..Redefining Heritage.ClientExceed EntertainmentScope of WorkBrand Positioning, Brand Strategy, Visual Identity, Guidelines, Communication, Campaign.House of Pataudi is a fashion and lifestyle brand that caters to a new generation of international Indians - the Cultured Modernists. As they travel the world, they collect new and varied experiences, which shape their worldview and cement their unapologetically Indian identity.The monogram is made up of four simple calligraphic flourishes that graphically form the letters H and P. It is a subtle royal crest minus any ostentation, in keeping with the brand aesthetic. Ivory and black being the lead colours for the brand, reflect the sophistication of the royal Pataudis..The overall brand identity evokes a rich artistic Indian heritage while reflecting a distinctly contemporary identity. It speaks to an audience that values authenticity and creativity while walks into the future carrying all the best ideas and memories of the past.House of Pataudi offers impeccable fashion and lifestyle choices to the discerning Indian, who combines a strong sense of tradition with a progressive outlook..Express Yourself.Client:Pipa BellaScope of Work: Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign, Packaging System.Design Stack created a new brand identity around the theme ‘Express Yourself’. The minimalist dot in the lowercase logo is a starting point for the Pipa Bella woman’s journey of self-expression. The dot becomes a signature graphic across communication, evoking a splash of colour, energy and creativity – all hallmarks of the Pipa Bella woman. It makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point..Pipa Bella is a contemporary and progressive jewellery brand that encourages women to own their individuality through choice and personalisation..Redefining Heritage.ClientExceed EntertainmentScope of WorkBrand Positioning, Brand Strategy, Visual Identity, Guidelines, Communication, Campaign.House of Pataudi is a fashion and lifestyle brand that caters to a new generation of international Indians - the Cultured Modernists. As they travel the world, they collect new and varied experiences, which shape their worldview and cement their unapologetically Indian identity.The monogram is made up of four simple calligraphic flourishes that graphically form the letters H and P. It is a subtle royal crest minus any ostentation, in keeping with the brand aesthetic. Ivory and black being the lead colours for the brand, reflect the sophistication of the royal Pataudis..The overall brand identity evokes a rich artistic Indian heritage while reflecting a distinctly contemporary identity. It speaks to an audience that values authenticity and creativity while walks into the future carrying all the best ideas and memories of the past.House of Pataudi offers impeccable fashion and lifestyle choices to the discerning Indian, who combines a strong sense of tradition with a progressive outlook.