Bombay Brasserie - Design Stack - Logo
Bombay Brasserie - Design Stack - Logo

Branding Solution for The Indian Culinary Expert

Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack

Setting the Right Tone

Design Stack delivered a brand new visual concept infused with youth and energy for Bombay Brasserie, a restaurant that serves pan-Indian cuisine. While space is conceptually western, the food is distinctly pan-Indian, and the logo reflects the same. It initialises 'Bombay Brasserie', but with a twist, placing the Devanagri 'Ba' and its Roman counterpart side by side.

Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack

Creating a Connect

The personality of Bombay Brasserie is that of the intrepid traveller. The space graphics are thus multi-layered and diverse, taking you across India. Hints of geographical maps with coordinates trace the route from cuisine to cuisine. Regional recipes are personalised and rendered in water-colour, bringing them to life. The copy, in travelogue-style, celebrates each region's culinary stereotypes, from the 'Patiala Bar' to the Red Hot Kerala Fish. The illustrations are a flavoured combination of ingredients, topography, and culture, while the typography is inspired by airport codes.

Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack

After all, it's about the Representation

Every single piece of collateral, from what you see on the tables, to in-restaurant and promotional material, to takeaway packaging, extends the idea of travel and discovery of a confluence of culture and cuisine. That's very much what the intention was, to create a designing initiative that was representative of the authentic diversity of the food.

Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
Bombay Brasserie - Design Stack
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