Brand Trends for 2022
At Elephant design, we are exploring what is this evolved role of brands in our lives. We believe that brands are no longer just experiences but beliefs and relationships. The challenge for 2022 will be to create new meaningful brand-consumer relationships by balancing purpose & new possibility with profit & affordability. We see future-thinking brands unlock new value and drive brand growth, by focusing on the following core human needs:
Living with the pandemic, consumers are looking to answer the question ‘Why are we here?’ ‘What positive impact can I create for the people and world around me?’ With this, the consumer’s expectation that brands and businesses have a raison d’etre larger than profits is now common.
To build a stronger emotional connection, brands need to build a deeper understanding of what is important to the communities they serve. As creators we can help businesses bring alignment of their purpose with all stakeholders, across all touchpoints.
TIP #1 - Brands need to be a part of conversations and reflect principles that matter to its market.
From social media engagement to establishing a non-profit to combat hunger in India, Zomato responds to consumers and current affairs with humour and heart.
