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Brand Shapers

Choosing the quality of life and work over scale and size, Brand Harvest has been instrumental in changing brand architecture. The team talks to CG on their approach as a boutique branding agency. Here is a conversation with Brand Harvest...
Willows
Willows
Willows
Willows
Shree Shubham Logistics
Shree Shubham Logistics

CG. What is the primary aim you try to achieve through the branding process?

BH. Branding is an overused word and is highly misplaced by many people, including many who practice marketing. Branding at one level is all encompassing and there are methods and processes for each of the step. The process for naming is different to developing a positioning statement to defining the overall personality of the brand.

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