Brand Identity Inspired by the Goodness of Nature
'The Earth Collective' required a visual identity that had to be designed from scratch. The visual identity of the brand includes brand logo, illustrations, packaging and website. The essence of the brand and their morals had to be brought out through fresh, unique and creative visuals which connected with the consumers instantly. The brand's integration of nature and science must be showcased through its visual identity.
The brand's visual identity needs to stand apart from the others in the market, which is already cluttered with several similar products. The identity must also speak for brand and all that they stand for, which include the glorious union of nature and science. The rare and natural ingredients used in the product must be present in the brand's visual identity. It is also crucial that the brand's essence, which is nature coming together, must be represented strongly.
The brand strategy was focused on hair care inspired by nature. To signify this, the studio incorporated the five elements of nature in the logo, which resemble hair strands that make a solution for healthy hair.
The logotype also signifies the earth's hemisphere, which contains the rare and natural ingredients for the products. The team also represented the unique union of nature and science, which resulted in these products. Elements of the logo have been illustrated on the packaging. The brand's identity has been kept elegantly minimal with a carefully handpicked pastel colour palette.