Athulya Merin Joy is a Communication Design-Graphic Design graduate from Symbiosis Institute of Design.
Fuelled by a vision to bridge the gap in the creative industry, she created a custom-themed magazine that inspires and supports innovative and creative minds. A one-stop destination for artists of all kinds, this magazine offers a rich variety of topics to indulge in, providing inspiration and guidance to creators worldwide.
Driven by a passion for book lovers, she made GoodReads undergo a user-centric redesign to enhance navigation and functionality. The goal was to personalise the app for a diverse user base, addressing pain points and encouraging engagement. Extensive customer journey study, user feedback analysis, and a thoughtful feature proposal process shaped the app’s transformation, making it more responsive and enjoyable for its dedicated community of readers.
You can find Athulya's work here