The Creative + Coin Coefficients of a Digital Artist
A 28 year old Illustrator and Digital Artist from Goa, Yash Pradhan exhibited his doodling passion into a full-blown career in the design industry with his vibrant mesmerising artworks. Having worked with one of the biggest brands in the world like Adidas, Coach, Netflix, Boat and Flipkart, Yash is levelling with nobody else, except his signature odyssey. In this interview, we get to know his journey, his admiration for South Indian Temples and a quick insight into the making of Rexy.
The Yash Pradhan version that we know today is not the same as in 2017. What preceded the change of heart - the transition from a commerce and banking career to digital art?
Yash: It all happened when I got an offer letter to work in a bank, which made me realise that it was getting too real for something I was not sure I wanted to pursue but was merely good at it. With support from my parents, I was able to take out a couple of months to reassure myself and find a path that I cherished and will continue to do so in the long term. Doodling seemed to me as only thing I enjoyed for a long period. Consequently, I educated myself with digital art and discovered the possibility of a career in graphic design. And, it all started from there on.