What is Nike’s in-store Mural in Mumbai all about?

What is Nike’s in-store Mural in Mumbai all about?

In an attempt to connect the sport enthusiasts to their very own city on an emotional level, Nike collaborated with Gautam Gajbar to create an in-store mural for their flagship store in Mumbai.

Brief

A Nike store is not just where the brand lives, it is where the brand comes to life. Nike is a runner's company, build by runners for runners. Then, Now, Always.

For its flagship store in Mumbai, Nike appointed Gautam Gajbar to create an in-store mural.

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