Design can be both descriptive and simple at the same time

Ranganath Krishnamani, an illustration designer who is driven by passion, is a freethinker, a obsessive doodler and loves architecture, has developed his own distinctive style and emphasis on enjoying the process of creation. Here he explains, how design can be descriptive as well as simple at the same time.
From the push carts archive, this is a tribute by Ranganath to the omnipresent superstars that are present in almost every Indian ‘galli’, the ‘gola-waala’!
From the push carts archive, this is a tribute by Ranganath to the omnipresent superstars that are present in almost every Indian ‘galli’, the ‘gola-waala’!
A strong expression of facial features from Ranganath’s digital sketch pad
A strong expression of facial features from Ranganath’s digital sketch pad

Lure of tradition.
Architecture, urban settings and historical detailing is clearly evident in the illustrations Ranganath creates. The right mix of colour is enhanced by a sound knowledge of scale and proportion; while minimalistic detailing is his specialty. The flat colours almost seem to be in the third dimension due to extensive yet subtle layering and innovative typography. The project done in collaboration with 100 Watts Designs that celebrates city architecture is a perfect display of Ranganathan's love for minimalism and architecture.

100 Watts Designs
100 Watts Designs

Jack of all trades.
As a designer it's tempting to dip toes into varied mediums and explore in order to help find your identity and also demonstrate that you can work on diverse types of projects. But its important to step back from time to time and consciously focus on putting together the projects that had you most excited. Presenting yourself too thin may make it a bit harder in the long run. It is probably better to be not just jack of all trades but also become master of all

A strong expression of facial features from Ranganath’s digital sketch pad
A strong expression of facial features from Ranganath’s digital sketch pad

Style comes naturally.
Ranganathan tries to focus on capturing unique stories through his illustrations and for him style is something that has come about naturally. He believe style is something that doesn't magically appear fully-formed at the first time you draw something, it's about having fun, hard work and self belief that matters. Cultivating a distinct point of view and working towards capturing them in your projects goes a long way in creating a niche and helping you stand out

100 Watts Designs
100 Watts Designs

India, the eternal charmer.
As complicated as simple, an inspiration for many and one of the most extensively used topics for art, India, is one of the core themes in Ranganath's work. He brilliantly captures people, their lifestyles and customs through his sketches and forms of digital art. Employing his technique of playing with the positive and negative struck a perfect cord with the Indian theme for obvious reasons; refining complex buildings, human expressions and reactions led to capture that appeal to a whole lot of art lovers.

100 Watts Designs
100 Watts Designs

India, the eternal charmer.
As complicated as simple, an inspiration for many and one of the most extensively used topics for art, India, is one of the core themes in Ranganath's work. He brilliantly captures people, their lifestyles and customs through his sketches and forms of digital art. Employing his technique of playing with the positive and negative struck a perfect cord with the Indian theme for obvious reasons; refining complex buildings, human expressions and reactions led to capture that appeal to a whole lot of art lovers.

100 Watts Designs
100 Watts Designs
Typography and architectural knowledge showcased in this set of prints and postcards revolving around the heritage city Hampi.
Typography and architectural knowledge showcased in this set of prints and postcards revolving around the heritage city Hampi.
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