From Childhood Fascination to Animation Reality!

From Childhood Fascination to Animation Reality!

Krishi Shah shares her artistic journey from childhood doodles to professional success, highlighting her passion for storytelling, diversity, and authentic representation in animation and illustration.

During the conversation, Krishi discusses her artistic influences, the challenges she encountered as a young artist, and her steadfast dedication to diverse storytelling. Her artistic perspective has been shaped by experiences such as interning on a television production in India and working as a background artist in Los Angeles.

Flash
FlashDepicts a contemplative moment in darkness, illuminated by the hope of light, offering a glimpse into one’s dreams and aspirations amid profound silence.
Q

What inspired your journey into visual development and background design in animation and illustration?

A

As a child, I was fascinated by the world of animation, films, and art. I would always rush home from school to watch my favorite shows and movies like Up, Ratatouille, Kung Fu Panda, Dragon Tales, Doraemon, and Tom and Jerry. These captivating narratives and vibrant visuals fueled my imagination and instilled in me a profound appreciation for storytelling through animation.

Initially, I was going to pursue a career in commerce and become a Chartered Accountant, but a chance encounter with a friend who attended an art school changed everything. After seeing her remarkable illustrations and assignments, I realised that pursuing art could be a fulfilling lifelong passion.

I decided to commit myself wholeheartedly to the pursuit of art as a career. While I initially enrolled in an illustration major, my journey took an unexpected turn when I attended the California College of the Arts. The profound impact of the animation films created by graduating seniors prompted me to transition my major to animation overnight. The possibility of creating the very stories and films that had inspired me fueled my determination to pursue this new endeavour.

As I delved deeper into my studies, I found myself irresistibly drawn to the art of storytelling through visuals. Crafting intricate fantasy concepts and worlds and seeing them come to life on screen ignited a passion within me. I enjoyed the process of research, eagerly incorporating factual and historical elements into my designs, as well as embedding subtle Easter eggs that added layers of depth to the narratives. It was through this exploration that I gravitated towards the realm of Visual Development and Concept Art, where I could fully realize my vision and contribute to the creation of awe-inspiring realities and worlds that leave audiences spellbound.

Echoes of Indigo
Echoes of IndigoIn Rajasthan, India, a father and son’s indigo cultivation intertwines with magical encounters, portraying bravery, family, and cultural heritage amid rural life.
Q

As a graduate of California College Of the Arts, how do you feel your education has influenced your approach to art and storytelling?

A

I attended California College of the Arts, which was a transformative experience that shaped my life, mindset, and approach to my craft. I learned from industry professionals who had worked on my favorite films, gaining invaluable insights and honing my skills to a professional standard. This structured environment elevated my passion for art, imbuing it with purpose and seriousness.

During my time at college, I gained technical proficiency and expanded my artistic horizons through diverse encounters. A pivotal moment was when I met my favourite professor, whose mentorship inspired me to fully immerse myself in art. He emphasized the dedication needed to manifest screen magic, rooted in perseverance and unwavering commitment, dispelling the notion of art as a leisurely pursuit.

This realisation ignited within me a desire to create stories that not only entertain but also possess healing qualities and moral values. I became impassioned about using my work as a platform to voice my beliefs and advocate for meaningful causes. Moreover, the diverse community at the college fostered an environment of acceptance and freedom, where creativity flourished without the constraints of judgment or preconceived notions. I was empowered to explore my inspirations without limitations, whether in form, style, or concept.

In essence, my journey at California College of the Arts instilled in me a profound appreciation for the transformative power of art and the boundless potential it holds for shaping narratives that resonate with audiences on a deeply human level.

Echoes of Indigo
Echoes of IndigoIn Rajasthan, India, a father and son’s indigo cultivation intertwines with magical encounters, portraying bravery, family, and cultural heritage amid rural life.
Q

How have your experiences in India and the USA, from Bangalore to Chicago and Los Angeles, shaped your career and artistic journey, considering the differences in working environments between these countries?

A

After finishing my schooling, I was fortunate enough to participate in a mentorship program organised by Women in Animation, facilitated by Alyssa Zarate. This program provided me with invaluable industry knowledge and experience, especially for women starting out in the field.

I interned on a television production in Bangalore, India, which gave me a sense of professional accomplishment and helped me grow as a professional. This experience led to another project in Chicago, where I worked independently as an artist. Later on, I landed a job as a background artist in Los Angeles, which proved to be a turning point in my career.

Currently, I work with multiple respected companies, including some based in London and Bangalore. Although the work varies among the different environments, I prioritize efficient communication, camaraderie, and respect for all artists. I thrive in environments that encourage collaboration and creative expression from all perspectives.

Looking back on my journey, I have encountered varying professional standards and work cultures. While my initial internship lacked professionalism, my later experience in Bangalore was positive. Opportunities abroad provided professionalism and adherence to protocols. My tenure in Los Angeles emphasized timelines, organization, and work ethics, which challenged me to push my artistic boundaries. Each project has contributed to my growth, reinforcing my commitment to learning and adaptation.

Ali Baba’s Revelation
Ali Baba’s RevelationIllustrates the moment of discovery from the folk tale, as Ali Baba unveils the secret cave, evoking intrigue and adventure.
Q

How have your early industry experiences, spanning TV series backgrounds to mural designs, influenced your growth as an artist?

A

During my time in school, I had the privilege of contributing to a significant project: a mural dedicated to Mary Ann Wright, a revered figure in Oakland, California. Participating in this endeavor was a profoundly meaningful experience for me. Immersed in the rich history and deep significance of the mural to the local community, I felt a profound sense of purpose and fulfilment as an artist. It underscored my belief in the power of art to evoke emotion and inspire connection.

As I delved into working on shows, the reality of the job differed significantly from mere assignments. Adhering to directions, show styles, and meeting strict schedules and deadlines demanded a heightened level of organization, consistency, and adherence.

Navigating this new terrain illuminated the necessity of meticulous planning and disciplined execution. I gleaned valuable insights into technical tools and discovered more efficient workflows, yet realized the vast expanse of knowledge awaiting exploration.

Ali Baba’s Quest
Ali Baba’s QuestCaptures a dramatic scene from the folk tale, showing the thieves by an enchanted waterfall, about to speak the magical words to reveal hidden treasure.
Q

Your work is known for its warmth, diversity, and purposeful storytelling. How do you incorporate these elements into your creative process? What are your inspirations?

A

I admire several influential characters in animation, such as 'Mike Wazowski' from 'Monsters, Inc.' and 'Po' from 'Kung Fu Panda'. I find Ana Ramirez's concept artwork for the film 'Coco' to be very inspiring. Films like 'Soul' have deeply affected me, especially due to their ability to blend fantastical settings with realistic characters, leaving audiences with a sense of hope and faith.

Drawing inspiration from personal experiences and observations of society, I am moved by the transformative power of storytelling. Watching my favourite films is healing for me and motivates me to create similar experiences for audiences. My goal is to entertain while offering a fresh perspective, fostering positivity, and nurturing inner peace through my narratives and concepts. 

This aspiration drives me to infuse depth and emotion into my work, emphasizing the elements I incorporate into backgrounds. By maintaining transparency between external reality and the narratives I construct, I aim to create authentic and resonant storytelling experiences.

Q

What challenges have you faced as a young artist, and how did you overcome them?

A

Transitioning into the industry presented initial challenges as an outsider and international applicant. Visa concerns and the preference for personal connections over qualifications created obstacles. To overcome these challenges, I proactively engaged with industry professionals through various channels such as social media, email, and networking events. I sought advice and feedback on my work, gradually strengthening my portfolio to meet industry standards. Additionally, I volunteered with organizations such as Women in Animation and Asians in Animation, facilitating meaningful interactions and discussions on important issues within the field. By leveraging mentorships and arranging one-on-one meetings with connections established through platforms like LinkedIn, I strategically built a network and navigated the industry landscape with professionalism. These efforts not only enhanced my skills but also opened doors to new opportunities within the industry.

Q

How do you ensure authenticity and inclusivity in your storytelling, given your passion for representing diverse voices and perspectives?

A

Incorporating diverse perspectives and authentic representation into my work is crucial to me. Even seemingly minor details in the background can convey profound insights into societal issues, cultural nuances, and values. Films like "Soul" serve as prime examples of well-researched storytelling, where every scene, such as the barber salon in Oakland or the exploration of jazz and Black American history, emanates authenticity and respect for the communities they portray. Similarly, "Coco" stands out for its respectful portrayal of Mexican culture. In my practice, I strive to emulate this approach by critically examining every aspect of my work. Whether it's considering why a particular plant may look different in India compared to elsewhere, or ensuring that representations of India avoid clichés and stereotypes.

The Sweetness of Doing Nothing
The Sweetness of Doing NothingIllustrates the essence of “dolce far niente,” celebrating serene moments of nature’s tranquillity under the gentle sun with cherished company.
Q

Could you share your workflow when starting a new project, from conceptualisation to execution?

A

My creative process usually starts with a mind mapping chart, which helps me fully understand the context, style, and cultural influences of the show. I seek inspiration from a variety of sources including paintings, social media, books, and other artists relevant to the subject, and then refine my ideas through a mood board. Throughout my approach, I prioritize the story as the central focus of the design process. Following this, I begin by creating small sketches to explore different compositions and elements. Collaboration with the team during this phase ensures effective communication and improves the quality of designs through brainstorming sessions. Once I have achieved clarity and received approval, I move on to defining and refining the elements. Additionally, I pay close attention to the aesthetic elements, including the flexibility and dynamism within the world, the colour palette, the rendering style, and the overall mood. This comprehensive perspective ensures that the design not only complements the narrative, but also effectively resonates with the audience, enhancing their immersive experience.

Q

What's your take on AI's role in design and creativity, and how do you balance its use as a creative tool with maintaining human creativity in your work?

A

I place great importance on using references as a foundation in my work. It's essential for ensuring authenticity and integrating well-researched icons, elements, and designs. I believe that AI, if used appropriately as a reference tool, has the potential to improve efficiency by simplifying the search process for images and inspiration. However, I have concerns about relying solely on AI-generated content, as it may raise ethical issues regarding the originality of the work. To me, the essence of being an artist lies in the human touch—the transformative process of interpreting and synthesising references into something uniquely personal and fulfilling.

Echoes of History
Echoes of HistoryPortrays the timeless charm of Madurai’s streets, where weathered walls and cultural landmarks whisper tales of the past, evoking a sense of solace and historical resonance
Q

What advice would you give to aspiring artists who are just starting their careers?

A

My top advice would be to trust your instincts and avoid fixating on the outcome. Aim to continuously improve and grow, but resist the urge to compare yourself to others and their journeys. Each person's journey is unique, and your authenticity is your greatest asset since there is only one of you on the planet. Embrace your unique voice and storytelling perspective, and persist even in moments of self-doubt. If something resonates with you, it can likely make a difference to many others. Understand that taking breaks is not a sign of unproductivity, but rather a necessary measure to prevent burnout and ensure consistent productivity over time.

Q

Looking ahead, what are your aspirations and goals for the future of your career in animation and illustration? Where do you see yourself in next 5 years?

A

I am deeply committed to authentic storytelling and I have an insatiable thirst for learning and growing as an artist. My ultimate goal is to lead projects and direct stories that not only entertain but also make a difference. I am particularly interested in representing India's rich and diverse culture while avoiding stereotypical perspectives. I aim to showcase the vibrant colours, intricate nuances, religious diversity, and history that define India to a global audience. It is a top priority for me to realize my vision that addresses societal issues. I am especially eager to seize opportunities to advocate for women's rights, environmental conservation, and the protection of wildlife and sanctuaries. These efforts encapsulate my aspirations and goals for the future.

New York Pulse
New York PulseCaptures the vibrant energy of the bustling city streets, reflecting its dynamism and captivating beauty through vibrant hues and luminous lights.
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