Approaching Design Diligently

Our inspiration comes from witnessing amazing designs taking shape and helping people and companies to stand out. Beginning any project feels like Christmas – high on spirits; excited to work on our tree, to light it up with lights of ideas, and to decorate it with bells of design.

After a series of discussions and brainstorming sessions, we find our core idea to make the project work. After weighing the pros and cons, we perfect it. Thinking from a broad view, we place these ideas in context, making sure that we are conveying it in the right language. For example, when a creative element is presented with the right surface in which it can attract more traction, that is a work that speaks – such as a black dot on a white surface, or vice versa, is more visible.

Minimalism, likewise, is a beautiful yet challenging way to place an idea. We have to tell a big story through a simple presentation, that’s the beauty of it. Even though we need complex structure design from time to time, they have their own space.