Animation is a versatile medium that caters to a wide range of audiences. But with this versatility comes the grave responsibility of creating relevant content. The right content will not only increase the popularity of animation but also have a healthy impact on children.
Challenges of Making for all Ages
The animation is for all ages! It is a powerful and universal communication medium. The beauty of animation is that it can tell a story even without the need for dialogues. Some good examples are Tom & Jerry, Shaun the Sheep and Minuscule. Charging a below-par rate is going to hurt you, over time. Talk to your peers and know the general rates. Sources like ArtPact, Glassdoor, etc. help find out the hourly and per piece rates for illustrations and such.
The real challenge though is faced at the pre-production stages like scripting and storyboarding. It requires careful planning to convey a story without dialogues. Everyone has a child within them, and animation is a great way to bring out this child. But this is possible only by bringing out perfect emotions, mood and actions through different mediums of animation.
The Future of Animation in India
The animation industry in India has changed drastically in the last 20 years. There was a time where only a handful of people knew the meaning of animation. Very few individuals were involved in this field, the animation studios were small and sparse, and the institutes themselves weren’t that many.
Today this industry has gained quite a bit of popularity. The growth is slow, but I am very hopeful about the future. We need a wider audience to be interested in animation like in Japan. In Japan, animation and comics are far more popular than live-action films.
One advantage of the digital age is that knowledge and learning are just a click away. Earlier our avenues of learning were limited to animation books, VHS cassettes, and a few movies that played in the theatres. Today the possibilities are unlimited.
For a better future, we all need to work together, especially youngsters. Instead of looking for the easy way out, they should focus on quality, creativity, innovative ideas, new styles, and above all a better storytelling.
Roles of Animation in Learning
The animation is most watched by children. Hence, we have a responsibility to create good content. Children are impressionable and the learning at that age leaves a great impact. Television channels need to be careful about the content they air. Even parents need to be aware of the different consequences of being exposed to different content and thus ensure children watch only the right material.
We often find shows with extreme violence that could negatively impact children. It is important for creators of animation to take responsibility and create positive content, to help nurture the children’s minds.
Published in Issue 46
We all design for different audiences and always keep trying to figure out what they would need and how will they react to our designs? But, one audience who is the youngest of all and most difficult to predict is ‘Kids’. So, to get more clarity, we focused on animation design, an extensively used medium to influence these young ones. We interviewed and feature experts opinion from the industry leaders such as Suresh Eriyat, Dhimant Vyas and Vaibhav Kumaresh to ponder on the use of animation for early education. Our cover designer, Sonia Tiwari, an animator, and visual designer, shared her thoughts on ‘How to make learning fun again’. While Suresh Eriyat emphasises on using animation as an effective medium for education, on the other hand, Dhimant Vyas and Vaibhav gave advice on how to make content for the young ones.
Order Your Copy!