YES BANK, a leading financial institution, has revealed its refreshed brand identity accompanied by an integrated campaign titled "Life Ko Banao Rich," which encourages customers to embrace life's fullest experiences. The new visual transformation resonates with the changing times and reflects the bank's commitment to meeting evolving customer needs and aspirations.
The logo features a soaring bird, symbolizing YES BANK's current position of growth and progress. The design language embraces digital friendliness and fluidity, representing the bank's forward-thinking nature while staying true to its core values. The logo's angular edges have been replaced with smooth, fluid shapes, complemented by a more emphatic typography. The bank's iconic blue and red colors have also been refreshed, taking on an electric tone that signifies high energy and innovation.
Aligned with the refreshed identity, YES BANK is launching an integrated campaign with the tagline "Life Ko Banao Rich." This tagline highlights the bank's commitment to being a complete solution provider, going the extra mile to cater to the diverse needs of its customers.
Nipun Kaushal, CMO and Head CSR at YES BANK expressed delight in presenting the refreshed identity, emphasizing its reflection of the bank's values, customer connection, and commitment to providing a rewarding banking experience. The revitalized identity will extend across all customer touchpoints, creating a cohesive brand experience.