A mock-up logo design for Warner Bros. Discovery, a new partnership between Warner Bros. and Discovery, Inc, was leaked. The golden design received plenty of criticism, with people saying that the design looks like it was made with Microsoft’s WordArt. But now, Warner Bros. has finally revealed the actual design. The audience may not be satisfied with it but they are certainly relieved.
Designed by Chermayeff & Geismar & Haviv, who explains that the rebranding reflects Warner Bros. Discovery’s goal “to establish a creative powerhouse that builds on its history as well as its unmatched talent and vision for the future”.
The new logo features a minimalistic design with a simplified wordmark. The designers have worked to take the overall look in a modern direction. Creating more symmetry between the letters was one such tweak. Without the ribbon of text across the middle traditionally usually used in the shield, the size difference between W and B is more obvious.
“Creativity, storytelling, longevity . . . all of these qualities are built already into that shield,” says Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv.