PepsiCo, the global food and beverage company, has announced the launch of a new campaign for its snack brand, Lay's. Titled "Ways To Lays," the campaign aims to inspire consumers to reimagine the possibilities of incorporating Lay's into their everyday meals, beyond traditional snacking.

"Ways To Lays" introduces a myriad of creative and delectable ways to enjoy Lay's chips, from using them as crispy coatings to adding savory toppings.

The visual identity of the campaign features the iconic Lay's bowl, radiating happiness and adding a touch of joy to every dish. With this fresh and vibrant visual identity, Lay's captivated consumers' imaginations and ignite their passion for culinary creativity.