PepsiCo has officially launched a bold new corporate identity, marking a major evolution for the food and beverage giant. For the first time in nearly a quarter-century, the company has refreshed its visual language to reflect its expanded portfolio, reinforced purpose, and future ambitions.

At the heart of the redesign is a stylised “P” logo which integrates key visual elements: a symbol for food and grain, a drop for beverages and water, and a leaf form tied to the company’s Pep+ sustainability initiative, surrounded by a smile motif that emphasises consumer centricity. The tagline “Food. Drinks. Smiles.” anchors the new identity and positions PepsiCo not just as a creator of products, but of joyful, inclusive experiences.

The new colour palette, inspired by real-life materials—earthy soils, clear water, fresh leaves—aims to bring authenticity and warmth to the brand, moving beyond the previous beverage-centric blue and red. Speaking about the refresh, Chairman & CEO Ramon Laguarta said: