The new name, Alludo, is going to take a while to get used to, but there’s no denying that it’s a more modern-sounding word than Corel. While the name of the parent company has changed, the products; Corel, MindManager, Parallels and WinZip would stay the same.

As for the visual identity, the logo was designed by DesignStudio, which describes the symbol as a “unique silhouette” that curves forward, off the beaten path, towards a boundless reality. The wordmark is tailored to match, with curving ink traps that echo the symbol.”

Alludo CEO Christa Quarles told Creative Bloq,”What you see really depends on where you are in the world. I see a half-dome in Yosemite, some people think it looks like the Sydney Opera House. Some people see a whale. Some see Baby Yoda’s Crib. What is beautiful about it is that it evokes emotion. Most of all, it represents forward progress.”