Adobe, a renowned software giant behind Illustrator, Photoshop and Premiere Pro, is all set to buy Figma for a whopping $20 billion.

Figma has become a hugely popular online tool for user interface and user experience design -in fact, it currently tops the list of the best UI design tools. It’s praised for its streamlined form and collaborative tools while providing free student access has made it even more famous. On the other hand, Adobe has created some of the most fully featured industry-standard programs in the creative sector, however, its subscription-based pricing is a backdrop for many.

Although Adobe says it will keep Figma going rather than eliminate a rival to Adobe AD, Figma users are concerned for two main reasons i.e, price and bloat. Figma currently has a free starter plan and a professional plan that starts at $12 per month per editor – significantly less than an Adobe Creative Cloud single-app subscription. According to Figma there are “currently” no plans to change its pricing and access will remain free for those in education. 

This partnership aims to accelerate growth and innovation, with Figma incorporating Adobe’s expertise in imaging, photography, illustration, video, 3D and font technology.