Led by Paul Sandip and Suhasini Paul, the studio has pioneered “Innovation by Observation” in industrial design since 2005. With over 1,000 products designed globally, Paul Sandip, a double Red Dot Design Award winner and TEDx speaker, redefines everyday objects. Suhasini Paul, an acclaimed toy designer and TEDx speaker, transforms the toy industry with her innovative creations. Their collaborative approach, blending consumer research and cutting-edge design, has established Paul Studio as a leader in user-centric innovation across 20+ countries.