DORADO isn’t just a coffee brand—it’s a cultural expression. Designed by Yuliia Hrabynska, the brand’s identity brings Colombia’s vibrant traditions, coffee heritage, and bold spirit into sharp visual focus.
Drawing from the region’s warmth and dynamism, DORADO’s design fuses modern confidence with nostalgic character. The result is a brand that doesn’t just serve a cup of coffee—it offers a vivid slice of Colombian life.
At the heart of DORADO’s visual identity is a bold colour palette—bright blue, orange, white, and black. This high-contrast combination isn’t just aesthetic; it’s symbolic. It channels the country’s energy, from bustling street markets to peaceful coffee farms.
The logo, set in Kovice, brings a rugged, grounded feel—mirroring the hardworking ethos behind every batch of beans. This is supported by BBBouquet-Bretz, a secondary font that adds a refined, playful note to the brand’s tone—balancing authenticity with approachability.
Adding charm and movement to the packaging are hand-drawn illustrations and stickers—like a sketched hand holding a coffee cup or bold expressive line work. These graphic flourishes reflect the handcrafted nature of DORADO’s coffee and give the brand a relatable, human feel.
What elevates DORADO beyond just good design is its commitment to sustainability and ethical sourcing. Coffee is sourced directly from local farmers using responsible practices—an approach that’s reflected in every design decision.