Giving a facelift to the typical yellow and black taxi

Taxis across Mumbai have the economical brown/black standard upholstery which is being shooed out by unique creations done by hand-picked designers. The important thing however is to look beyond the colour and design to the driver's delight and the reactions of his customer who sometimes end up leaving a huge tip for an enjoyable ride.

The stories

Being stuck in taxi amidst Mumbai traffic can be quite annoying let alone boring; making your ride more enjoyable are the tales on the fabric that range from Indian freedom-fighters to childhood memories on Juhu Chowpatty beach which is sure to grab some space on your social media space. An interesting conversation with the driver is ensured if you hail an electric taxi!

Matching the interiors and exteriors

We have all seen the funky exteriors of the Mumbai taxi; rear windshield cramped with stickers, LED lights and designer carriers; are now being complimented with equally unique interiors with a local concept. Finally, an initiative that humanises the taxi drivers of Mumbai; creating a bond between the designer and the taxiwala is what will guarantee enthusiasm from both ends!

Know more about the initiative here