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Advantages and Challenges for Creating Indian Content

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Vaibhav Kumaresh
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Vaibhav Kumaresh explains, how relying on your own unique inner voice and trusting your gut feeling could help you to create great stories or content for every audience.

Frankly, I have never given a very serious thought to who my audiences are, and what exactly they may want out of a film I’m making or a story I’m telling through my films. The only person I have taken very seriously is, myself. Over the years of making films, I have learned that I’m my first audience. If I am impressed with a thought or an idea, I will try my best to transfer that impression into my films as truthfully as I (along with our team) can. And I’ll hope that my audiences – be it young or old – will like that impression too.

Animation - Indian Content
Nick Ident, Idli Song.

But yes, there are many a times when I am required by my clients to create content specifically for a certain audience/ age group (indian content). At that point its easy to step back a bit, fall back on your past experience of that audience, reset your view point and then channelise your thoughts and stories through that ‘filter’. At times when our past experience is not sufficient, we do resort to research and homework to refresh ourselves. My prime intention would still be to extract from my head what I’d want to give them, and then work hard at realising that idea.

Indian Content
Return of the Jungle

Growing up in this country, interacting with the world around us, absorbing from it and making films all these years we tend to develop a basic gut feel about various audiences and of what we want to share with which age group. When I pitched an animated character called ‘Simpoo’ to Channel [V] in 1999 (indian content), all I knew was I had a damn funny character with a bunch of fun situations in my head. I only ensured that the fun translated unadulterated into every film we made.

Animation
Simpoo for channel V

The Simpoo shorts successfully ran on TV for a decade and a half and continue to be an online hit with the young and old audiences even today. The more films you make, the more you get to test your gut feel!

Animation
Simpu for channel V

I believe the young audiences today – right from age 5 to 30! are exposed to a variety of content in different formats. Stories and experiences reach them through many of sources. As a storyteller/ content creator that’s trying to reach out to them, the best way is to tap your inner uniqueness and pour it out in your work. That’s the only strength you have. Show it off!

Lamput TV Series
Animation
Lamput TV Series

Published in Issue 46

This issue is focused on, how to design for kids, bundled with articles full of inspirations, advice and unique point-of-views from the veterans of the animation industry, illustrators, photographers, artists and many more. So, order your copy or subscribe, before print copies run out and enjoy reading this issue!

 

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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.