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Learn 8 Elementary Aspects of Good Product Design

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If it was only about needs, everyone would be sitting in similar chairs and drinking coffee and wine in the similar glasses. Desires are just as important. And to make these two meet, a product needs to be balanced, following a rational process. Product design studio, ‘Design Gandhi’, founded by Hardik Gandhi, lists down eight basic elements whose combination ensures people are wooed by its beauty and surprised by its functionality.

Product Design
Product Design
Xcent Multipurpose Stool

1. Define, derive, delight

That’s the process a product designer should follow to arrive at richly thought out designs and products that are just as ingenious as resourceful. Once you have thought of the idea, the next thing is to figure out how to manifest it. That requires a good understanding of material properties and their behavior in various contexts. What you have in the end is a tangible token of what used to be only an idea, something that makes the user smile and feel special.

Product Design
D MUG. Inspired from how one holds the coffee mug naturally.
Product Design
Knowledge Tree. Modified bookshelf that stores books in angles.

2. Keep it less to achieve more

In today’s cluttered and busy life, minimal designs can surely stand out. It’s important to understand that a product is a simple solution to an everyday problem. And minimal in no way means boring. In fact, minimal is something that one won’t ever get tired of seeing every day. In order to achieve that, you have to keep your designs colourful and dynamic, using appropriate materials and processes. That’s how products with an uncluttered and effortless appeal become hot favorites as they reflect clarity of thought and idea.

Product Design
Product Design
Zigzag Floor Covering. Multisegmented floor covering.

3. Observe, observe and only observe

Getting ideas is no big deal if you have your senses open. Inspirations can come from almost anything around you. From a roadside ‘jugaad’ furniture to a tree to a flower petal, India is a beautiful source of ideas. Sometimes really insignificant objects are the most inspiring. As a designer, the next job is to transform them into something beautiful, and there you have your design.

Product Design
Product Design
AER CLICK
Product Design
Home and Car Fragrances

4. Form and function go hand in hand

Marrying form and function might seem to be a tough part only if you consider them as two separates. The relationship between the two is not linear and one doesn’t come before the other. They come together in the form of an idea, when you are thinking of something new. Design is art with a purpose. Therefore, holistic thinking is the key to an innovative idea. Well, that’s also the difference between a designer and a decorator.

Product Design
Product Design
Product Design
Product Design
Jaipur pottery

5. A canvas means opportunities

Space is a very important aspect of product design and you must ensure the product demonstrates the best utilization of space. Space is your context and also the content. As designers we should realize how people love it when a design manages to do a lot in less space.

Product Design
Jaipur pottery

6. It can do this, this and this! 

Multiple usage of a product is a fancy bonus for the consumers. So think of ideas and designs that can be re-arranged to cater to multiple wants. After all, who wouldn’t be amazed at something that’s a bookshelf, a stool and a great looking storage space? Remember, people like to be unique and that’s why they buy things that are unique.

Product Design
Product Design
Product Design
Product Design
Aquarius

7. Show your funny side

Adding an element of humour in your designs helps create works that are more interactive, refreshing and young. Because you’re not giving your design just a utility, but also an experience. Incorporate an element of fun in your designs and consider them sold.

Product Design
ZigZag Modular Unit
Product Design
Kings Rolls

8. It’s common sense that’s not so common

Product design is no rocket science that involves design fundamentals or elaborate researches. At the end of the day, you are also a consumer and a human. And it’s common sense that helps generate newer ideas for spaces, thereby giving vent to intelligent creations.

Product Design
King’s Rolls Environment Graphics

Published in Issue 12

The first interactive issue of Creative Gaga with Augmented Reality features. This issue focuses on the transition of Advertising from real to virtual and blurring the boundaries of both at the same time. Also bundled with lots of interesting articles and interviews.

 

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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.