Go inside the box but think outside the box

Packaging has gradually evolved from cardboard boxes or covers to keepsakes. As people realise the creative hard work behind beautiful packs, this hidden space is burgeoning to become a field full of innovation and potential. Isabela Rodrigues, a designer from Brazil, takes us inside the box with her out of the box philosophy.

packaging design
JJ ROYAL PITCH. A clean, clear and modern container design for Indonesia’s purest coffee grains reinforces the enriching experience.
packaging design
CG: Gone are the days where a label was slapped on a plain and ordinary packaging. Your packaging designs make the product look exciting and inviting. What do you try and achieve through your designs?

IR: The goal of packaging design is to turn projects into collectable and saleable items. These ideas translate everything we do and our way to achieve the final result. The objective is to prevent the user from throwing away the packaging and decorate his/ her house with it instead.

packaging design
KRÄFTIG. Packaging resembling real exquisite fruit shapes is employed to showcase this premium Brazilian juice brand. Can’t get more real than this.
packaging design
CG: What is it that excites you most about packaging design? What are the challenges that you face? Do you decide the fate of packaging design, or is someone else in control?

IR: The most exciting aspect of packaging is tactile designing and how it follows a simple function of conserving the product, selling it as well as enchanting the audience. The biggest challenges are the suppliers and the limitations to achieving the result we look for. Frequently, clients that are in product-testing phase need packaging on a small scale. In that case, one has to migrate to simpler solutions that are available in the label/bottle segment. In this way, working to conciliate innovative and beautiful designs within those limitations enhances a designer’s abilities and experience.

packaging design
packaging design
PETIT – NATURAL JUICE. These fun collectable juice packaging was developed especially for children using a tetra pack design in a sustainable manner that can be reused and recycled.
CG: Your designs are clean, minimal and follow a discipline, quite contrary to the Brazilian spirit which is known to be loud and colourful! How has Brazil influenced your designs?

IR: Brazil is renowned for its colours and aesthetics no doubt. However, the objective here is to try to be a studio with a personal and also a global aesthetic. The goal is to fit into each costumer’s reality and identity.

packaging design
JUICE MEDS. This natural fruit juice line that contains vital vitamins uses an interesting health based concept to break through traditional juice packaging designs.
packaging design
GOT MILK? Unique colour combinations are used to make milk a fashionable drink
CG: Packaging design is still an unexplored territory. According to you, what are some of the traits of good packaging? What do you do differently to make your designs stand out?

IR: There certainly is a long way yet to go before packaging design becomes a celebrated design field. There is so much more potential for innovation and creation in this field. A good package must conserve the product, have a structure, sell and enchant too. It’s vital to understand that one can’t do without the others; there’s no use in a beautiful but fragile package or even a rigid one that doesn’t show the concept of the product.

packaging design
LE CHAT. This packaging design for a French brewery showcases how designers can exercise complete freedom by breaking paradigms simply to delight the eyes
packaging design
NELEMAN. Minimalism with a touch of the classic vintage glass bottle makes for an ideal way to showcase chocolate milk for this Dutch company.
packaging design
TIÍLIN CACAO. The design exemplifies the essence of Colombian chocolate making by using traditional Cacao tree visuals to take the user through that very journey.
CG: And now something we’ve been dying to ask- why bottles?

IR: Why not bottles? Nowadays, many people are creating new products by quitting their conventional jobs, and the beverage industry is the one experiencing this the most. Alcoholic or not, this form of packaging is in constant demand.

packaging design
DELÍRIO TROPICAL. This branding and packaging design refreshes the identity of a popular local restaurant known for its natural anDd healthy appeal.
packaging design
FROO.IT. The design presents the fruit drink in a fun manner by using ludic and fashion illustrations to compose the branding and packaging.
packaging design
MANJOOR ESTAT E+NYFW. This fashionable and luxurious bottle design captures the essence of spiced beverages by Manjoor Estate in conjunction with New York Fashion Week.

Published in Issue 34

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.

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