TV Branding for &Xplor The Indian Movie Channel
Whether it’s about taking the brand voice forward or creating a new brand identity, Dynamite Design, founded by Sheetal Sudhir, has been making wonders. Here, we are featuring their recently created award-winning branding for the well-known Indian TV & Digital channels.
Client: Zee Entertainment Enterprises
Scope of Work: Channel Design, Broadcast Design
The Dynamite team built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown. This broadly defined emotional spaces that capture the essence of what the channel stands for.
• UNpredictable • UNrestrained
• Unlimited • UNroutine
• UNcompromise • Unconventional
The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours:
A combination of rosé-champagne and rose gold helping add a bright, exquisite and premium feel to the brand.
A rich deep-toned fine deep red aged Merlot wine which helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.
Published in Issue 49
The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.
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