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TV Branding for &Xplor The Indian Movie Channel

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Whether it’s about taking the brand voice forward or creating a new brand identity, Dynamite Design, founded by Sheetal Sudhir, has been making wonders. Here, we are featuring their recently created award-winning branding for the well-known Indian TV & Digital channels.

Client: Zee Entertainment Enterprises

Scope of Work: Channel Design, Broadcast Design

The Dynamite team built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown. This broadly defined emotional spaces that capture the essence of what the channel stands for.

• UNpredictable          • UNrestrained

• Unlimited                   • UNroutine

• UNcompromise       • Unconventional

The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours:

Champagne Bloom

A combination of rosé-champagne and rose gold helping add a bright, exquisite and premium feel to the brand.

Mature Merlot

A rich deep-toned fine deep red aged Merlot wine which helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.

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Published in Issue 49

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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.