Arnab Biswas, a true citizen of the world, who was born near the Indian-Bhutan border, grew up in Kolkata, post graduated in New Delhi and currently living with his Polish wife in Germany, is fluent in English, Hindi, Bengali and learning German and know how to order his beer in Polish. He shares, how travel has helped him be what he is today!
Travel makes you more open-minded and hence a better person. The more I immerse myself into a completely different culture the more I feel the benefits of that interaction in my work. As an advertising professional, I always hunt for a human insight, the more diverse the better. You can’t just google it.
I believe, travelling should push your limits and put you in challenging situations, which teaches you to think creatively, especially if you don’t know the local language. In many ways, it helps you identify who you really are.
Travelling in a foreign country can be very eye opening. It is absolutely crucial for the creative growth. A changed environment stimulates your brain in ways, which wouldn’t be if you stayed in the same place. I definitely get revitalised by simply experiencing new things, culture, food etc. It’s also an easy way to get out of a creative block since a livelier mind is a more creative one.
I recommend you to get your hands dirty and go to an offbeat place, though chilling at a resort may help you unwind for a while, but mixing with the locals and completely immersing yourself in the culture is what really unlocks the creativity. In the best case, live in that country for a while. Although going abroad is obviously not a possibility for everyone but it doesn’t have to be, India is diverse enough, it does work as long as you keep an open mind.
Also before travelling, work delivery and deadlines always need to be sorted. As you can never be at peace if you have unfinished work back in office so try to complete it to the best of your abilities before leaving for a longer journey. I try to plan everything to the last detail but it is easier said than done because if you work in advertising, things are changing constantly. It also does help a lot if you have supporting colleagues/bosses who step in and help you out.
Published in Issue 33
We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!
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