Thums Up Latest Campaign for the 75th Indian Independence Day!
Creativity meets patriotism.
Thums Up celebrates 75 years of independence by launching a campaign titled “Har Haath Toofan”, paying homage to the Braveheart who contributed to India’s independence. They aim to evoke patriotism and instil pride in their nation’s past for the audience.
The Coca-Cola Company collaborated with Studio Eeksauras and advertising company Ogilvy conceptualising Thums Up’s latest campaign featuring stories of athletes like Sourav Ganguly, former Indian national cricket team captain and current president of BCCI; Avani Lekhara, the first Indian woman to win a gold medal at the Paralympics, firing her way to the top, despite losing her legs in an accident when she was 11. and Nikhat Zareen, Indian boxer and IBA Women’s World Boxing 2022 gold medalist among others.
Suresh Eriyat, founder of Studio Eeksaurus said, “The ‘Har Haath Toofaan’ tagline held true for the manner in which the film was completed as well, where all the able hands in our studio drew, sketched and coloured to meet the Toofani deadline of 2 weeks.”
The campaign will endorse a multidimensional marketing approach, using various touch points including television, digital, print and unique OOH, in the run-up to Independence Day. Under this, the brand will also unveil six short films, already being promoted on social media portraying the obstacle-filled path India has crossed to become an Independent Republic.
Ritu Sharda, chief creative officer, Ogilvy India-North adds, “For the last 75 years, whenever the naysayers have doubted India’s potential, the hands of the nation have come forward and done a #PalatDe, turned them upside down. On this occasion at 75 yrs of Independence, we’re proud to transform this hand to the many hands that are Toofani. And it comes together beautifully in our campaign #HarHaathToofan.”
Sukesh Nayak – Chief creative officer – Ogilvy India
Ritu Sharda – CCO-Ogilvy India (North)
Shailender Mahajan – Group creative director
Kingshuk Dey – Group Creative Director
Rishi Pande – Creative Director
Shivi Bhatt – Creative Controller
Vishal Yadav – Associate Creative Director
Prakash Nair – President and Head of office, Ogilvy Gurugram
Priyanka Wallia – Vice President
Sukrit Garg – Client Services Director
Kritika Vasan – Account Director
Ritik Ranjan – Senior Account Executive
Rohitash Srivastava – Head of Strategic Planning-Ogilvy India (North)
Pritish Mukherjee – Senior Planning Director
Abhishek Patnik – Planning Directory
Production House: Studio Eeksaurus
Director: Suresh Eriyat
Executive Producer: Nilima Suresh Eriyat
Associate Producer: Hashim Bachooali
Music Director: Sameerudin
Sound Design: Resul Pookkutty, Vijay Kumar
Sound Mixing: Sarath Mohan
Voice Talent: Ravi Kishan (Hindi)
Project Lead: Rajib Mandal
Storyboard: Rajib Mandal, Nijin Nazeem, Aditi Krishnadas, Oorjit BS, Kratika Sunkar.
Visual Style: Nijin Nazeem, Rebecca Rechana Paul
Layout and Colouring: Rebecca Rechana Paul, Ameen Ali, Nijin Nazeem, Oorjit BS, Kratika Sunkar.
Compositor: Anant Dixit, Prabhjot Sandhu
Editor: Arkish Aftab, Shania Brinda Symons, Aman Gupta.
Post Producer: Hashim Bachooali
Sound Studio: Riversound Studio
Sound Engineer: Ravi Khatri
Post Supervisor: Sonu Kumar Singh, Jeevan Gaikwad
IT support: Satish Gautam