Tapping into adversities our society faces on a day-to-daybasis, Siju RS art directs a campaign that attempts to call out to the conscience of the onlooker and prompts for an action. The Winter Collection campaign draws public attention and interest to a raging issue.
Winter is the most difficult time for the underprivileged in India. And after the long and hot summers, the homeless and especially the children, are the most affected by the harsh weather conditions.
The campaign innovatively tackles this social issue. With street children posing as models and adorned in clothes made from discarded newspapers, sacking and cardboard, the campaign satires a fashion shoot. This juxtaposition succeeds in making people stand up and notice the plight of the less fortunate and donate clothes to help them. The sophisticated look and feel does not shout to sensationalize but creates enough room for curiosity and learning, while being packed with a punch. Thus, articulating what they call in advertising – success.
Published in Issue 12
The first interactive issue of Creative Gaga with Augmented Reality features. This issue focuses on the transition of Advertising from real to virtual and blurring the boundaries of both at the same time. Also bundled with lots of interesting articles and interviews.
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