India’s vividness is a great inspiration for designers galore. From culture and traditions to behaviour and insights, a plethora of concepts lie hidden in this multicultural land. Graphic Designer, Somdutt Sarkar, explores this rich culture to translate them into memorable design.
Embedded with cultural symbolism, his design combines Indian animals with a truck-art inspired appeal to create wall art that stands out. Quirky, native and attention grabbing, Somdutt’s artwork is laden with patterns, Indian motifs and meaning. Creating designs that satiate not only standards of aesthetics, but also practicality and timelessness, he says that designs can’t be simply a frivolous act of creation. “I try and incorporate some meaning in my designs, be it using an obscure art form or giving work to skilled craftsmen.” says Somdutt. Surely, his designs are not just show pieces.