ad here

A medical app bringing care, comfort and convenience to your doorstep. Here is a peek behind the magician’s curtain to understand the design elements and the effort that went into creating the Cloudnine Mobile application by Redd Experience Design.

Medical App by Redd Experience Design
Medical App by Redd Experience Design

Who are they?

Specialising in maternity, child care and fertility, Cloudnine Hospitals is one of the nation’s largest single-speciality hospitals. Founded in the year 2007, the hospital caters to mothers’ and children’s needs, offering tailor-made services to ease and celebrate the journey of motherhood.

Medical App by Redd Experience Design

The Goal

The journey to motherhood is as beautiful as it is tedious. This joyous journey can sometimes get overwhelming, especially with the number of appointments, scans, and doctor visits. Hospitals are an integral part of childbirth and pregnancy. Hence, the experience must be as seamless and easy as possible for expecting mothers. It is the objective that motivated the design for the Cloudnine medical app. The mobile application is designed to serve as a single interface for the entire hospital.


A single app to cater to the needs of patients, doctors and administrative staff alike can be quite a challenge. One must understand the issues faced by these separate factions and offer a single solution to eliminate all the troubles while also appealing to the aesthetic sense. It is imperative that the app eradicate existing problems and address the needs and ease the doctor’s visits as much as possible for all parties involved. The issues commonly faced by patients, including booking appointments, keeping up with doctor’s recommendations, procuring medicines, and maintaining medical reports, must be addressed, keeping in mind the patients’ sensitive nature.

The Process

To design the most optimal app, a thorough study of the subjects and market research is crucial. After several interviews with patients, doctors and staff, the problems were identified and listed. Some of the most common and troublesome issues were appointment bookings, long waiting hours, means to reach out to doctors in case of emergencies, maintenance of medical records, and the number of staff one must navigate before the check-up. The solution for most of these issues lies in reducing middlemen between the doctor and patient. While this is a medical app, it must exude an aura of calm and elegance even as it reflects the vibrance of motherhood; the font, colour palette and style were designed to achieve this.

The Final Design

To decrease the time spent at the hospital, the app provides several services such as valet, status in the queues, among many others. The appointment booking is especially beneficial and hassle-free. Instead of allotting an exact time for appointments, one book a time slot and their status in the queue is designated based on their arrival at the hospital. The app also provides options to chat with the doctors and jot down questions prior to consultation, which can directly be accessed by the doctor during the check-up, a detailed consultation card with the doctor’s recommendations, and an organised slot for the medical reports of the patient for easy access. This medical app goes one step further and offers various communities and groups where expecting parents can socialise. It also supports multiple account holders so that the partners can also access the app.


This app has successfully reduced the waiting time from three hours to one hour while also reducing the number of steps in the registration and appointment process. Since the number of middlemen involved has diminished, the process has become hassle-free. This being a medical app suite can be accessed by everyone, from top administrative officials to valets, thus seamlessly weaving the hospital’s entire working.

Medical App by Redd Experience Design


ad here

In the times where the number of users and their data decide the success of a brand or product, Lollypop, a UX-UI studio from Bangaluru, helping create engaging digital products for their clients. Here we have underlined a few of them.

User Experience - Lollypop Design

Client: Cricket.com
Platform: Mobile, Web

The Challenge

Cricket in India is more than just the sport, so it was a great challenge to meet the expectations of cricket fans while correctly identifying their pain points. Also, cutting through the strong competition and shifting a larger user base to cricket.com became another challenge.

User Experience - Lollypop Design
User Experience - Lollypop Design

Being information and data-heavy site with modules such as news, media, match stats and prediction engine; it was critical to creating a logical information structure and data grouping for the ease of understanding.


After research, the team came up with a logical grouping based on the interests of users. Research also highlighted that users had a higher player eccentricity. Also to capture the attention of every user group within the first five seconds, the relevant information was provided in the first scroll of the app.

User Experience - Lollypop Design


A card-based layout has been selected to provide a clear understanding of different types of information. Since it was a data-heavy website with different stats and matches, it became easier to guide users with a card-based layout.

User Experience - Lollypop Design

Also, strict grid lines were maintained across the mobile and web app version to help reduce the development time while maintaining design consistency. Used Oswald, a google font for its greater readability for numbers. And Montserrat has been used for the text as its geometric curve, it compliments Oswald well.

Published in Issue 49

The Design in 2020 Special! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.


Order Your Copy!



ad here

The Founder and Design Director of Lollypop, Anil Reddy shares his views on how the future of Web & App design hold and how it has already started transforming designers into research and strategy-driven solution provider.

In the last few years, we have witnessed an unprecedented craze for User Experience and User Interface Design. With the onset of newer design viewpoints such as Design Thinking, Human Centric Design and Interaction Design, UI UX Designers have evolved into solution providers. Their approach towards design is more research and strategy-driven, unlike the times when assumptions played a crucial role in defining the design of products.

The Changing Roles

When we specifically talk about web and app designing, they are no longer a standalone process. We are already seeing the concept of DesOps aka DesignOps being quickly adopted by design firms. Inspired by the culture of DevOps, this new design practice ensures a tighter integration between the design team and the engineering team. It eliminates the silos among the teams and disciplines, enabling cross-functional working practices. As a result of this, the designers will wear multiple hats with cross-functional roles and responsibilities. The role of UX designer will expand to UX Researcher and Designer whereas that of UI Designers to Visual & Interaction Designer.

More Than Design

However, the biggest transformation according to me is the seamless blending of design with the technology. The next-generation technologies such as Artificial Intelligence, Machine Learning, Voice User Interface, connected devices, IoT, etc. are becoming part of our daily chores. These technologies have necessitated design to become the driving force of product development, especially in delivering data to users to make an informed decision. The focus of design thinking is shifting towards delivering an elevated experience to users. Designers will be more concerned about helping an online buyer to get the best product than to just register a sale.

Art Is Integral

Lastly, the art is going to remain the basic foundation of your design if you want people to notice and spend more time with your product. Eye-catching illustrations and artworks are key to keeping your audience glued to your product. Along with adding an organic and realistic flavour to the apps, they make the websites look livelier

To conclude, the future of web/app design lies on how quickly you adopt the new principles of design. These principles are more about research and strategy today with user-centricity at the core. The ultimate goal of designing a website/app must be to deliver a delightful experience to users every time they visit your website or app.

Published in Issue 49

The Design in 2020 Special! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.


Order Your Copy!



Ad Here

Why not templates - Visakh Viswambharan

Since Visakh Viswambharan started working on the web and the mobile industry a common question, which he came across, is “Should I go ahead with a template design?” His immediate answer would be “NO, I would be jobless then” 🙂 Since it’s a common question, it’s better to answer in a comprehensively, why he think so. Below are few points, which you need to consider while making a decision on custom verses templates.

Uniqueness and Originality

Obviously the templates are popular, that’s what the providers claim on their websites too. It would be true, but in this case, your website will lose its uniqueness. How would your design stand out, If every second website your customer browses looks similar? How will you cut through the clutter, if you lack originality/uniqueness? A unique website is always judged by its layout. If the layout is common, it doesn’t attract the visitors.

Limited Customisation

The templates are rigid, you can’t do too much of customisation on a template. The options are limited, what best you can do is to change text or image. Not to mention, majority of the templates look more or less the same.

SEO challenges

I have seen many issues in terms of SEO, somehow Google doesn’t like the template sites. For instance, the most popular WordPress sites are hard to optimize for the Search Engines. How many times have you landed in a templated website while you were searching for some information on Google?


Be ready to take the beating in terms of loading speed. As it is a template, you are bound to have many lines of unwanted codes, which will affect the performance of the site. Many people ignore performance, no user likes waiting. It’s high time you realise, performance is equally important as look and feel.


Would you like to stick to your brand guidelines and build a website which depicts what your company stands for or make adjustments based on some plug and play template, which was built for thousands of lazy customers? Do you really want to compromise?


As I mentioned earlier, this medium is ever evolving. You might want to add more features at a later stage or move to a powerful server. Data migration can get quite tough. Many template server providers don’t support this. So choose wisely, better safe than sorry.


Here comes the biggest trap. Do you really think you can customise the theme without coding knowledge? Not really, you have to invest time or money to learn how to code a webpage or hire someone to help you. The moment you start adding your own graphics and content, the template is likely to break. Sometimes you will realise that you want to scale or add a new feature and you might have to put the entire template site into the trash and build from the scratch. Is it really cheap? It is really not when you think long term. And yes templates are cheap because they look cheap 🙂

Everybody wants freedom and fights for it. If you are ready to be caged then you can go ahead with a predefined template. You may feel suffocated at times. Today, all the products are evolving; you might like to add a new feature to the site. What if the templates are not providing the option? Would you go ahead and rebuild a new site?

If you have limited budget and are looking for a quick rollout, you might consider templates. But again, would you want a site that is not easily findable on Google?

Simply put; if you have a business that can make money, find a good developer. The cost will be negligible compared to the return. If you don’t have a serious product or your living does not depend on it then go ahead with a template.

Published in Issue 31

This Web and App special issue brings forward some very talented digital and web designers along with experts from top few digital/ UI & UX studios of India. Also, Visakh Viswambharan, founder of AppinessInteractive answered a very common client question, ‘ Why not templates?’ in our Vantage View article.


Order Your Copy!



User experience is embracing a widespread implementation of trending technologies like voice user interface, smart home devices, and much more. The basics of designing these experiences might have remained unchanged, but the birth of these technologies have definitely brought changes in user behavioral patterns. Thus, it demands new user experiences and solutions.

2018 has been a year when UX has been at the inside stage. Despite the fact that this sign will proceed in 2019, there are sure-shot trends that are probably going to rule the scene. Along these lines, we have listed 3 most important UX design trends that are going to redefine this domain.

The Paradigm Shift from Flat to Material Design

The ‘Flat Design’ focuses mostly upon minimalism — open, clean, and crisp edges, usability, and the addition of bright colors with the help of 2D illustrations. When compared to flat design, ‘Material Design’ took birth in the year 2014 and since then the UX design has drifted more towards grid-based layouts, engaging responsive animations, light and shading features, 3D icons, and much more.

UX Design
Source: https://appinventiv.com/blog/flat-design-or-material-design-which-one-to-prefer

In the year 2019, it’s time to say goodbye to bland minimalism of flat design — it doesn’t work perfectly anymore. Embrace the increased liveliness, interactivity, and detailing that comes along with the material design – the need of the hour.

Voice-Command will Continue to Evolve

The revolution of voice-command technology has paved the way for various voice assistants like Siri, Alexa, Google Home, Echo, and much more. Its bombardment has caused ripples in the UX design industry, which will continue to be caused even in the year 2019. It is expected that this industry is going to be worth the US $21.5 billion by 2024.

UX Design
Source: www.marketsandmarkets.com/Market-Reports/speech-voice-recognition-market-202401714

In the year 2019, designers will have to invest their focus on coming up with the designs, focused on voice-command technology. Designs for multimodal interfaces — a perfect amalgamation of voice and visuals may also rule in the year 2019.

Content-Focused Experiences

No doubt in the fact that content is king, but remember, the design is the queen and together they can attract user base across any genre or segment. In today’s fast-paced, highly digitized society, the attention span of a human has dropped down to 8 seconds from 12 seconds.

Thus, the designer’s role has expanded from understanding a user’s customer journey to telling compelling stories around digital experience in a limited time span. And this trend will completely rule in the year 2019.

UX Design
Source: www.marketsandmarkets.com/Market-Reports/speech-voice-recognition-market-202401714

Design, in 2019, will be much more informed and will revolve around customer wants, user data, their preferences, and journeys. This will be the year of live videos and increased personalization.

UX Design and Success goes hand-in-hand

Whether it is 2018 or 2019, the basic rule of UX design is that it has to deliver a flawless digital experience on all devices and interfaces. Planning in light of user experience will keep on being a top priority in 2019 as we continue to deliver cutting edge and consistent products to customers through the UX industry.



Arun Pattnaik has been designing UX & UI with empathy and compassion for the user; employing classic design principles rather than blindly following trends has been helping him build his own fortress of work that he isn’t afraid to show off.

CG. What kind of creative patterns, routines or rituals do you have that help you achieve your desired UX & UI?

Arun. I start with the user persona, which is important to understand the users’ needs, behaviour, expectations, and general psyche, and thus build the product around these factors. Once I have a detailed persona set up, I research ways to best match business goals with the persona.


During this process, I create workflows, user journeys, and eventually wireframes, keeping the stakeholders in the loop at all times. Many designers tend to skip the wireframe phase due to the time it takes. However, I find that those extra few hours at the beginning stage can potentially save several days of rework.


Next, I usually look up to the clients’ competitors, in order to validate my ideas and approaches. Dribble and Behance are also great resources to look for general design inspiration.

CG. How do you narrow down to a specific element and work on making it more important? How does your core thought (the subject of your work or the way it is executed) make its way from initial ideas to the final output?

Arun. There is no magic here. I make sure the user and his experience remain at the core of entire product’s process. As mentioned earlier, starting with user persona helps a lot. A quick hack is to ask yourself questions like, ‘what does the user intend to do?’ ‘What is the user’s expectation here?’ and ‘Is this the best way to do this?’ at every step of the process.


While listing down possible features, which could be built-in the product, I usually identify and separate the ‘must-haves’ from the ‘good-to-haves’. One of the must-haves becomes the USP, which becomes an integral part of everything from initial idea to the final output.

CG. How is your approach different from others around you? What inspires your work and develops your style?

Arun. I don’t think my approach is very different from other designers. But I spend a lot of time researching, a.k.a. sharpening the axe, before actually starting the design. And this has worked very well for me so far.


Apart from that, I make sure to put a lot of empathy into each project I work on. I believe empathy towards the user is what makes or breaks a product. A lot of research goes into every successful design you see today.

CG. What are the key points you consider along with the client before you start working with a new product/company?

Arun. I ensure to completely understand the client’s goals of a project. If it’s a new product, I usually start with a basic market research, followed by user interviews. As a UX & UI guy, my priority is to build a bridge between the user’s expectations and the business goals.


There are times when the client would ask for more features. While the client can see its benefits, it also adds risks of building too many features your users might not even want. For a successful product, you need to draw a line between what you can build and what you should.

CG. We live in a multi-media world where people want quick information and fast response rates. Creative businesses have wide opportunities but also challenges. How has this affected your style of work?

Arun. This is actually a good problem to have. With more challenges, the product designers are getting increasingly innovative in solving problems. We’re seeing an entirely new level of design thinking across product designs, especially digital products. From iPhone to Hyperloop, innovation is constantly being driven by challenges.


This hasn’t really affected my style of work directly. Being a one-man consultancy, the biggest challenge I face is to manage all the non-design tasks which I manage with few auto-responders and the quality of my portfolio.

CG. How important is the UX & UI for the success of any project? And how do you make the client understand the same?

Arun. There is no such thing as ‘no UX’. A product either has a good UX or a bad UX hence it is very crucial to focus on creating a good UX from the beginning. If you use something and don’t feel great about it, then either the UX is badly designed or not designed at all.


The business value of UX design is so colossal; one can simply not afford to ignore the importance of a good design in driving your product’s success. It is even more important for young businesses and start-ups, as they usually lack a brand reputation to fall back on. In the last few years, the start-ups have been able to give head on competition to the industry behemoths.


I get a lot of clients who either do not know about UX design or have a misconception that it’s just a small part of UI. While onboarding the clients, I usually give them a few examples to explain the importance of investing in good UX.

CG. Your advice to budding UI and UX designers?

Arun. Design with empathy and have compassion for the user. If you want to guarantee a great experience, you need to learn how to fulfil the precise expectations of your users, with the minimum of effort. Focus your attention toward the design problem instead of individual design preferences may help.


Paint the back of the fences. Pay close attention to details. Sometimes the difference between your product and your competitors’ is a number of details you put in.

Lastly, if you’re a designer and new to freelancing, brace yourself for a lot of struggle in the beginning. Everyone does it, everyone starts there, including the top designers you keep hearing about. If you don’t get work outside, make sure you work on the inside.


When you work hard, it shows. You work doesn’t only need to be a client’s project. Build something on your own, and don’t be afraid to show it off. You will get negative feedback; use it wisely to get better.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good, we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!


Order Your Copy!



Ad here

With trends changing at light speed, no one wants to be left behind. With new trends, come new ways of self-promotion and expression, for everyone wants to make their own mark in this huge world of popping talents. So neither should you be left behind in exploring what it takes your portfolio to be noticed and be unique!

Diving into an ocean full of talent across countries and continents is not at all easy. It needs a certain methodology to be followed to remain afloat. The first and the most important step is being easily discoverable across various media and there’s no better tool than creating a portfolio website showcasing ones’ works to achieve this.


Creating a portfolio or personal website can be quite cumbersome. But following the tips here can definitely make life simpler!

1. User-Friendly Interface

As the saying goes, the first impression is the last impression and so the first look of the website should be able to capture the viewers’ attention for them to explore further. This is easily achieved when the screen looks user-friendly, indicating a simple navigation system through the website.

Portfolio Website

Sweety & Co. is a multidisciplinary team that aims at creating emotional bonds between people, products and brands through design. Their goal is to transform the product into objects of desire through sweetness, vibrancy and joy and this is very easily understandable from the organisation of their website. This indeed transmits signals of easy and direct navigation to what one wants.

2. Simple and Easy Language

Impressing a reader is all about the play of words but sometimes being basic is all it takes to grab the needed attention.


The quality of the written content is an important factor when it comes to promoting oneself. Use of simple words at the right places in a smart manner can make all the difference.

Being simple and easy is not just through word usage, but the content arrangement on the main and sub pages also matters. Optimising the content for a desktop and a mobile is needed at present considering the fact browsing is possible from anywhere and everywhere. This is a perfect example of a website with simple and easy language.

3. Graphical Representation

Browsing through a website is usually followed by the website’s graphical content and representation leaving an impact on the reader’s mind. In order to have a positive impact on peoples’ mind, the designer must pay attention to the graphical data put up.


Adding small and minute details speak for itself and show the readers the interest that one takes in designing even the not-so-important parts of the personal website. This gives the designer an edge over the others as not everyone focusses on these intricacies.


Being monotonous with just visual imagery or long paragraphs of written text is a big no-no as it only drives the readers away. Balancing out between the visual imagery and its written counterpart is a must for a site to have more traffic.


Sometimes what works out is following a theme.

Malika Favre, a London-based French graphic artist has used her profession to her advantage in creating her portfolio website. This has a just right balance of graphics, composition, colours and text to make the reader aware of the skill set of the designer!

Not too less and not too much!


Nike, as we all know is known to come up with the best of the advertising styles. This part of their website, in particular, focuses on ‘Show of Force’ through words and visuals in equilibrium and is easily comprehended by the reader.

4. Static and Dynamic Elements

As we all know that it’s a human tendency to be attracted to moving objects compared to still objects, so sometimes a small animated element does the magic of seeking attention. These animations are referred to as gifs.


Readily available for download and also easy to create in photoshop, gifs surely do make a difference to the overall appearance of a website.

Bleed is an independent design consultancy that helps clients in creating outstanding experiences and identities. Their goal is very visible through their own website design which has a smart mix of moving and still content. The moving content, in particular, keeps the viewer glued to discover what’s next.

5. Conveying and Communicating

In today’s’ times, being successful invariably means standing out from the crowd. This is very easily possible when the designer is able to communicate about who he is, what he does and what he has to offer.

Adam is a creative digital designer and developer specialising in interactive experiences for web, mobile and
tablet devices. His specialisation can be seen and experienced the minute one enters his website. This is a big conveying factor and acts as a guarantor for the client about the quality of work that the designer will deliver. The designer should be aware that the reader is also the business-giver for the designer.


Keeping the above-mentioned pointers in mind while designing a personal website, the designer can strike a balance between the written content and the visualisations in order to convey his point to the reader or the business-giver in an interesting way.

6. The Essence

For any piece of work to be lively, communicative and energetic, it needs to have the spirit of its designer, else it is just a piece of work.

Fabio Bergamaschi is an information and visual designer, who has used the skills of his profession to create his personal website. The use of a single colour to highlight certain points is a smart choice. This showcases a perfect balance of text, visuals and positive and negative space.



Magic transpires when designers unleash their true potential. Studio’s website is a platform where designers showcases part of themselves; the culture, the values and most importantly the capabilities. Since constraints are close to none, the thrill is also like none other and experimenting with otherwise distant ideas turn into a reality.

Every designer here is a king; the platform is a home ground where every inch is known and every control in own hands. With power comes responsibility and every designer considers the below mentioned pointers by Lollypop Studio to ensure they set the benchmark:

1. Culture is Design

Culture is beautiful, it adds so many colours to human existence and at the same time provides a uniqueness to a group of people. Similarly, every studio has its own culture, its own way of doing things, its own set of values and ethos. Design can visually communicate the studios vibes with visitors as soon as they get on the platform. Good design embeds culture and it flows in design so seamlessly, so tastefully, that it triggers the emotions within everyone who visit the site and sets that subconscious connection which otherwise is not possible. About us and Career Pages can mirror behind the scenes.

2. Thrive on Design Wizardry

Design unicorns are the most sought after and its true. But, every studio has a niche that they excel in and showing off the core is a great idea. This could probably ease the efforts required in realizing the dream that every studio aspires to such as big brands, kickass ideas and cool designs. Paint the bigger picture, of course; but always hit the right chords.

3. Experiment Leads to Innovation

Being at the forefront of creativity and usability, designers need to experiment with the latest trends and technology that fall in line with the studio. It can be completely crazy and mind-blowing concepts with elements never heard or seen; however, these elements should not confuse users or site visitors. Every element should be meaningful yet novice and should fall together like pieces of an intriguing puzzle. From micro-interactions to illustrations to layout to navigation, everything can be experimented with and mark an era of new design language. Iterating and staying abreast with technological and design change offers an advantage and lends an upper hand when selling to clients.

4. Give Attention to Soul of Studio

If heart stops pumping the blood, everything falls apart. Similarly, if the required attention is not given to the work that has been crafted, everything will go for a toss. Take time to present your designs beautifully; it should centre around the challenges and crafted solutions and not beautiful mock-ups. And, they should open at the landing page itself, keeping the principle of ‘Don’t make users think’ intact. This has to be the selling point and should showcase the competitive advantage that can be shaped by the studio.