The world of design is huge and every client’s need is different. As a versatile designer working for a broad spectrum with regards to commercial requirements, Rahul Arora is able to push his boundaries, explore more styles and learn in the process.

The ubiquity of the Internet and digital technology today has opened the door to the myriad of opportunities. As, the online platforms are transparent and great to showcase one’s work while discovering the work of others worldwide.

Versatile Designer
Koi Fish
Versatile Designer
Lazy Sunday Ride
Versatile Designer
Versatile Designer

Style of the designer is a reflection of the client’s sensibility and vision. 

With diverse projects and context, each client has a different agenda and every script has its own requirements. Sometimes, the sensibilities of the clients vary too; some have a clear vision whilst some want to develop by working in tandem with the artist. Therefore, the foremost step is to discuss the script/ project with the art/creative directors to get an understanding of how they visualise the final product. Latching onto their concept, a versatile designer has to create styles portraying the same.

Versatile Designer
Castle on the rock
Versatile Designer

Characterisation is pivotal in a narrative. 

A characterisation is a gradual process that first involves understanding few pre-requisites before delving into its creation. As, context, appearance, ideology, and age are some of the factors that must be thought out prior to creation. So that, the exaggeration of these features amplifies the ‘key qualities’ which evoke interest. Relating the surrounding with desired detailing to enhance and portray the protagonist’s role conveys the storyline.

Versatile Designer
Minister of Universe
Versatile Designer
The butcher

Tackling different avenues.

Working on comics is like making a movie where you can convey stories through illustrations and words by generating it frame by frame. Studying the human anatomy and expressions is a must for a compelling narrative. Creating arresting illustrations that appeal to the readers, is challenging and a test for artist’s imaginations.

Versatile Designer
Drunken Monkey
Versatile Designer

Storyboards are the pre-visualisation of a story/film/ad-film. Here much importance is given to the character placements and the angles rather than the colour schemes in the suggested visuals.


Advertising, on the other hand, is completely distinct. With tight deadlines, the challenge is to prioritise and achieve the required quality in the given time frame.

Versatile Designer
The imp
Versatile Designer

Colour schemes and mediums have their own charm.

They play a major role in bringing a story to life and convey the important aspects in the composition to set a mood of the narrative. Traditional mediums such as oils, poster colours, pastels, watercolours and pencil sketching often allow the designer to hone his skills and learn the intricacies.


When working commercially, a digital medium is much easier and straight-forward to execute. As you can easily start with a quick thumbnail that gives a glimpse of the idea which then can be elaborated to form the layouts and finally, pencilling and colouring it in Photoshop can be done post the client’s approval.

Versatile Designer
The Passenger
Versatile Designer

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. 

This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose of inspirations!


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Creative Gaga - Issue 49