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Water will evaporate to become steam or freeze to become ice. Certain formulas and physical and chemical characteristics never change, even during the experiment of design. Change however is controlled by the elements in play, whether its colours and shapes or lines and patterns, the end-result is dependent on various external factors as well. A Brand, Strategy and Experience designer Sourajit Sengupta takes us through some of his design principles. Have you got your design goggles on?

Design
Branding for Travosh
Design
Packaging for Travosh
Design
UI for Travosh

Be the Solvent to Create a Solution.

Design is not just about creating an artwork. It’s a solution that varies from brand to brand and person to person. For a designer, it’s like dressing up according to a particular occasion. Is it going to be fun and funky or formal and sleek?

 

It’s not about what you feel like or what you want, but what the situation demands from you. The key is to understand the brand and dissolve yourself in it enough to be able to think from the clients perspective. Consider it like a science experiment, where the process and procedure must rigorously be followed in order to get the desired results.

Design
Sandoitchi Logo
Design
Sandoitchi Branding
Branding for Lokmat
Branding for Avendus

Don’t Force it.

Force might facilitate everything in the scientific world, but when it comes to design, forcing it has never worked. Firstly, one must be in the field for their love and passion for design and not because of external pressures. As long as you love what you do, the journey will appear effortless and smooth, making you a perfectionist sooner or later.

 

And that’s when it will translate in your work. Design has to be invisible and basic. It does not have to be forced. It’s not about simple colour palettes or minimalism, it’s about what is relative for that project. If it relates, it becomes memorable and recallable.

Branding for Empyrean School
Branding for Empyrean School
Forum Mall Book Design
Signage Design for Forum Mall

Give your Design Dreams Milestones.

Development is a series of chain reactions, where thinkers took what existed even beyond. For example, a light bulb couldn’t have been invented if electricity hadn’t been discovered. And the later wouldn’t have been so if a kite wasn’t flown. The concept is same for design. Start off every project with the caliber of making it a dream project.

 

Creating a difference in the design world is a huge consideration and can be best achieved by creating smaller milestones that may someday combine together to make a difference altogether. The key is to be open to all types of knowledge and methods. Put your hands on different styles and projects, especially the ones that are out of your comfort zone

Design
Space Design for Reliance HQ
Design
Space Design for Reliance HQ
Design
Space Design for Reliance HQ

Published in Issue 23

The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue.

 

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User experience is embracing a widespread implementation of trending technologies like voice user interface, smart home devices, and much more. The basics of designing these experiences might have remained unchanged, but the birth of these technologies have definitely brought changes in user behavioral patterns. Thus, it demands new user experiences and solutions.

2018 has been a year when UX has been at the inside stage. Despite the fact that this sign will proceed in 2019, there are sure-shot trends that are probably going to rule the scene. Along these lines, we have listed 3 most important UX design trends that are going to redefine this domain.

01
The Paradigm Shift from Flat to Material Design

The ‘Flat Design’ focuses mostly upon minimalism — open, clean, and crisp edges, usability, and the addition of bright colors with the help of 2D illustrations. When compared to flat design, ‘Material Design’ took birth in the year 2014 and since then the UX design has drifted more towards grid-based layouts, engaging responsive animations, light and shading features, 3D icons, and much more.

UX Design
Source: https://appinventiv.com/blog/flat-design-or-material-design-which-one-to-prefer

In the year 2019, it’s time to say goodbye to bland minimalism of flat design — it doesn’t work perfectly anymore. Embrace the increased liveliness, interactivity, and detailing that comes along with the material design – the need of the hour.


02
Voice-Command will Continue to Evolve

The revolution of voice-command technology has paved the way for various voice assistants like Siri, Alexa, Google Home, Echo, and much more. Its bombardment has caused ripples in the UX design industry, which will continue to be caused even in the year 2019. It is expected that this industry is going to be worth the US $21.5 billion by 2024.

UX Design
Source: www.marketsandmarkets.com/Market-Reports/speech-voice-recognition-market-202401714

In the year 2019, designers will have to invest their focus on coming up with the designs, focused on voice-command technology. Designs for multimodal interfaces — a perfect amalgamation of voice and visuals may also rule in the year 2019.


03
Content-Focused Experiences

No doubt in the fact that content is king, but remember, the design is the queen and together they can attract user base across any genre or segment. In today’s fast-paced, highly digitized society, the attention span of a human has dropped down to 8 seconds from 12 seconds.

Thus, the designer’s role has expanded from understanding a user’s customer journey to telling compelling stories around digital experience in a limited time span. And this trend will completely rule in the year 2019.

UX Design
Source: www.marketsandmarkets.com/Market-Reports/speech-voice-recognition-market-202401714

Design, in 2019, will be much more informed and will revolve around customer wants, user data, their preferences, and journeys. This will be the year of live videos and increased personalization.

UX Design and Success goes hand-in-hand

Whether it is 2018 or 2019, the basic rule of UX design is that it has to deliver a flawless digital experience on all devices and interfaces. Planning in light of user experience will keep on being a top priority in 2019 as we continue to deliver cutting edge and consistent products to customers through the UX industry.

Considering how everything is progressively going digital today, the web scenario is fast evolving. With that, web design is becoming more relevant and significant than ever before. Read on to find out what these current trends really are.

The internet is changing the world – it is changing how we do our every day and even specific tasks. When it is present at so many different levels and applicable in such diverse ways, the manner of presentation, functionality, usability, etc. all become rather important than just add-ons.

Web design has thus become relevant beyond purely aesthetics. Take a look at some of the current trends here, for there’s everything from integrated animations to parallax scrolling.

01
Mobile First

The computer has virtually shrunk by quite a large extent to become the size and fit of our pockets, hasn’t it! Well, from everyday functions to the relatively complex ones all available o the small screen, it is no surprise to find that friendly UI/UX, clean layouts, vibrant icons, menus and their pop-downs have all become fundamental elements of the digital design domain.

Designed by Stanislav Hristov
Designed by Johny vino™

02
Integrated Animations

Who isn’t amazed by animations! So much so that it is the ideal tool and platform to engage even the grown-ups across various media. Its quirky, fun and interactive nature manages to capture the imagination and attention of one and all. No doubt, an integrated animation is readily found to be applied upon so many different web platforms today.

Designed by Stan Yakusevich

03
Broken Grid Layouts

Symmetry is not necessarily everything. Perhaps, not every time and in every place – it all depends on the context and the way asymmetry is applied. A mixed-and-matched amalgamation of lines, shapes, colours, forms, textures and the likes, broken grid layouts are only symmetry re-defined and re-imagined.

Designed by Sofia Pukovetskaya

04
Round Corners & Fluid Shapes

Rounded curves and fluid shapes are the new trends on web layouts and have become the “in” thing of current times across the web world. The clarity and simplistic yet effective minimalism of this form have overshadowed and conquered the rigidity and sharply defined structures of geometric forms such as angular designs. A soothing change to the eye, one could say.


05
Custom Illustrations

Custom illustrations are the all new rage today, as far as the latest evolution of web design is concerned. With all things custom, the look, feel and feel of different branding can be made so exclusive and distinct from the rest. This is one thing clients are always excited and encouraging towards.

Arun Pattnaik has been designing UX & UI with empathy and compassion for the user; employing classic design principles rather than blindly following trends has been helping him build his own fortress of work that he isn’t afraid to show off.

CG. What kind of creative patterns, routines or rituals do you have that help you achieve your desired UX & UI?

Arun. I start with the user persona, which is important to understand the users’ needs, behaviour, expectations, and general psyche, and thus build the product around these factors. Once I have a detailed persona set up, I research ways to best match business goals with the persona.

 

During this process, I create workflows, user journeys, and eventually wireframes, keeping the stakeholders in the loop at all times. Many designers tend to skip the wireframe phase due to the time it takes. However, I find that those extra few hours at the beginning stage can potentially save several days of rework.

 

Next, I usually look up to the clients’ competitors, in order to validate my ideas and approaches. Dribble and Behance are also great resources to look for general design inspiration.

CG. How do you narrow down to a specific element and work on making it more important? How does your core thought (the subject of your work or the way it is executed) make its way from initial ideas to the final output?

Arun. There is no magic here. I make sure the user and his experience remain at the core of entire product’s process. As mentioned earlier, starting with user persona helps a lot. A quick hack is to ask yourself questions like, ‘what does the user intend to do?’ ‘What is the user’s expectation here?’ and ‘Is this the best way to do this?’ at every step of the process.

 

While listing down possible features, which could be built-in the product, I usually identify and separate the ‘must-haves’ from the ‘good-to-haves’. One of the must-haves becomes the USP, which becomes an integral part of everything from initial idea to the final output.

CG. How is your approach different from others around you? What inspires your work and develops your style?

Arun. I don’t think my approach is very different from other designers. But I spend a lot of time researching, a.k.a. sharpening the axe, before actually starting the design. And this has worked very well for me so far.

 

Apart from that, I make sure to put a lot of empathy into each project I work on. I believe empathy towards the user is what makes or breaks a product. A lot of research goes into every successful design you see today.

CG. What are the key points you consider along with the client before you start working with a new product/company?

Arun. I ensure to completely understand the client’s goals of a project. If it’s a new product, I usually start with a basic market research, followed by user interviews. As a UX & UI guy, my priority is to build a bridge between the user’s expectations and the business goals.

 

There are times when the client would ask for more features. While the client can see its benefits, it also adds risks of building too many features your users might not even want. For a successful product, you need to draw a line between what you can build and what you should.

CG. We live in a multi-media world where people want quick information and fast response rates. Creative businesses have wide opportunities but also challenges. How has this affected your style of work?

Arun. This is actually a good problem to have. With more challenges, the product designers are getting increasingly innovative in solving problems. We’re seeing an entirely new level of design thinking across product designs, especially digital products. From iPhone to Hyperloop, innovation is constantly being driven by challenges.

 

This hasn’t really affected my style of work directly. Being a one-man consultancy, the biggest challenge I face is to manage all the non-design tasks which I manage with few auto-responders and the quality of my portfolio.

CG. How important is the UX & UI for the success of any project? And how do you make the client understand the same?

Arun. There is no such thing as ‘no UX’. A product either has a good UX or a bad UX hence it is very crucial to focus on creating a good UX from the beginning. If you use something and don’t feel great about it, then either the UX is badly designed or not designed at all.

 

The business value of UX design is so colossal; one can simply not afford to ignore the importance of a good design in driving your product’s success. It is even more important for young businesses and start-ups, as they usually lack a brand reputation to fall back on. In the last few years, the start-ups have been able to give head on competition to the industry behemoths.

 

I get a lot of clients who either do not know about UX design or have a misconception that it’s just a small part of UI. While onboarding the clients, I usually give them a few examples to explain the importance of investing in good UX.

CG. Your advice to budding UI and UX designers?

Arun. Design with empathy and have compassion for the user. If you want to guarantee a great experience, you need to learn how to fulfil the precise expectations of your users, with the minimum of effort. Focus your attention toward the design problem instead of individual design preferences may help.

 

Paint the back of the fences. Pay close attention to details. Sometimes the difference between your product and your competitors’ is a number of details you put in.

Lastly, if you’re a designer and new to freelancing, brace yourself for a lot of struggle in the beginning. Everyone does it, everyone starts there, including the top designers you keep hearing about. If you don’t get work outside, make sure you work on the inside.

 

When you work hard, it shows. You work doesn’t only need to be a client’s project. Build something on your own, and don’t be afraid to show it off. You will get negative feedback; use it wisely to get better.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good, we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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