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Being constantly in conversation with our clients has brought us many insights and learnings in packaging design. Some of these are clear indicators of the market pulse – what people are looking for and how we can better align our solutions. The listed industry trends have been derived and based on these discussions.

Packaging Design Trends 2022

Today, brands and designers need to find sustainable solutions as consumers are increasingly becoming conscious and making better choices for themselves and the planet. For packaging design, this translates into choosing more eco-friendly materials and production methods.

 

Plastic, in general, will be looked at as the last option, and the choice will be ‘better’ plastic (HDPE, LDPE, PP, PCR). Preference will be given to reusable and recyclable materials like metal, glass, and paper. Water-based inks and starch-based plastics can be considered. The packaging industry and printing vendors are not yet in a position to provide many such options to businesses looking for eco-friendly alternatives, but we’re hoping this will change soon.

Packaging Design Trends 2022

Until recently, ‘packaging design’ was primarily found on the shelf, while consumers took their time to walk the aisles. But that has changed in a big way today with online shopping becoming the new normal. Products now have to reach consumers through multiple logistics channels, and yet delight on arrival! This means packaging designers are now going to find themselves designing more for exterior/ outer packaging, requiring good structural insight along with delightful and communicative graphic design, while still being sustainable. Materials like corrugated cardboard and paper (e.g. kraft paper, composite paper, recycled paper) will be common solutions in this category.

Packaging Design Trends 2022

With the closing of international borders and restricted movement and availability of goods, the focus on ‘local’ has reached a new understanding. There is a sense of pride when our neighborhoods produce high-quality goods. Apart from a lower carbon footprint, we are learning to appreciate local processes, methods, flora, fauna, and resources. ‘Local’ is good for us, good for the community, and good for the environment. Generic has become boring. Packaging design is going to feature this positioning and sentiment increasingly through visuals, narratives, and nomenclature.

Packaging Design Trends 2022

‘What is it? Where is it from? What is it good for? How is it made? Now products have to answer for themselves, and what better way than on the pack itself? Using limited space to communicate can often be challenging, but that too is easily managed with online linkage tools like QR codes. Tomorrow’s consumers will be even more inquisitive. Being transparent and truthful has become paramount for brands to serve their well-informed customers.

Packaging Design Trends 2022

As brands will choose to project the benefits of their product while aligning to various consumer segments, direct imagery will no longer be the selling point. We will see typography and different illustration methods showcasing the brand and the product as one. This will also help differentiate in a time when there are so many nascent brands that have unique stories to tell. These narratives will be what drives the design and choice of visuals on the packaging.

Our aim is to make professional design accessible and affordable. Working closely with the founders and makers, we are committed to bringing out the best design solutions. There’s no one-size-fits-all approach and we constantly work to create a positive impact while being functional, aesthetic, progressive, and ethical.

CURRENT ISSUE
Creative Gaga - Issue 54

 

The UI UX designer Arun Pattnaik has spent more than a decade, defining the experience for some of the big brands in India. With his long experience and deep knowledge, he foresees some of the UI and UX design trends which will be popular in 2022.

The design trends, for both UX and UI, have changed massively over the last 2 years. With an increasing number of designers working from home and finding more time to experiment with styles, it’s bringing out a fresh wave of new design forms.

With the recent surge of NFTs, we’re seeing gradients & 3D artwork in mainstream designs more than ever. The rise of IoTs is bringing skeuomorphic, high quality touch UIs back. As the OTTs go mainstream, we’re seeing control UIs getting less intrusive to make more space for expansive cinematic screens.

Here’s a quick run down of the emerging trends in both UI & UX design around the world.

UI Design Trends

1. Dark & Mysterious

Dark themes are making a massive comeback, especially in the blockchain & cryptocurrency domain. In the recent years, the design landscape had been shifting to lighter, minimal interfaces but in the last year with the incredible rise of cryptocurrencies, we’re seeing the dark themes coming back.

Credit: https://dribbble.com/shots/17200348-Tubik-Design-Year

2. Neon Graphics & Objects

Shiny, neon colours (usually around purple/violet) are the de-facto sign of all things NFTs and they’re going to grow massively this year. The NFT market is still in the nascent stage and is expected to grow exponentially in the coming year, bringing along the neon gradients everywhere they appear.

UI and UX design trends
Credit: https://dribbble.com/shots/17196062-Cryptocurrency-App-Design

3. Bold, Bright & Unusual Colors

Similar to the neon artwork, the websites are also getting a facelift with bold, strong accents intended to stand out and make a solid first impact.

Credit: https://dribbble.com/shots/17198340-Web-UI
Credit: https://dribbble.com/shots/17198389-Georgian-Letters

4. Return of Skeuomorphism

With the growing popularity of IoT, we’re seeing more and more devices needing UIs, starting from home electronics to self-driving cars. We have been seeing similar interfaces in concepts, sci-fi movies, and hobby projects for years and now we’re finally seeing them in functional devices. It’s a wonderful time ahead.

UI and UX design trends
Credit: https://dribbble.com/shots/17196226-Tesla-Ui-Dashboard
UI and UX design trends
Credit: https://dribbble.com/shots/16668198-HMI-Car-Dashboard-Cluster-UI-Design-Animation

UX Design Trends

5. No More Waiting

With the rise of on-demand services, in pretty much every industry/sector, the design languages are shifting from stable, information interfaces to fast-paced, real-time interfaces. Everything is being tracked as they happen, from deliveries to rental cars to health & fitness. Some great examples are DoorDash & Uber. The users do not expect to wait, they want to see things moving in real-time.

UI and UX design trends
Credit: https://dribbble.com/shots/16000480-Activity-Tracker-App

6. Single Screen Apps/Platforms

More and more apps are embracing a UX trend where everything happens on the same screen, including micro-actions. With time the users will get more and more impatient, making the apps squeeze as much information into the screen as little as possible.

Credit: https://dribbble.com/shots/17190966-Pop-Out-Chat

7. AR/VR

With Meta taking a lead with Oculus, wearables are finally going mainstream. This will give rise to a completely new design style and experience design will take a massive shift. With no intermediary devices or hardware to work with, it will transform the design styles to accommodate cinematic experiences.

UI and UX design trends
Credit: Photo by Minh Pham on Unsplash

8. More Transition & Animations

The days of abrupt switching to different tabs/screens are quickly becoming a thing of the past. Animations are going to be everywhere, in every app, irrespective of how mundane the task is. With the increasing use of skeuomorphic interfaces, we’ll also see a surge in the use of 3D in everyday visual design.

Credit: https://dribbble.com/shots/17200289-Bank-Connection-Prototype
UI and UX design trends
Credit: https://dribbble.com/shots/16469695-LoupeDeck-CT

These are just a few trends that might get mainstream in the coming year. As always, never follow the trends just because they are trending.

CURRENT ISSUE
Creative Gaga - Issue 54