The Indian award tally has increased by one metal since past two Cannes Lions Festival Of Creativity, Dentsu Webchutney visibly playing a huge role in it.They are now India’s most successful digital agency with innumerable awards.
Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network has contributed in increasing India’s awards tally at the Cannes Lions 2021 with 7 metals and 20 shortlists consisting of 4 Silver Lions and 3 Bronze Lions.
Being the only Indian winner on Day 3, Dentsu won in the Entertainment category bagging a silver lion for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment’s Thappad starring Taapsee Pannu in the engagement/distribution sub-category. In the trailer the actress is seen speaking directly to the audience, encouraging them to report the trailer. Within a few hours of the trailer’s release, it was taken down by YouTube, becoming the world’s first trailer to be removed from the platform and proving that if abuse is reported action will be taken.
Subsequently, Webchutney won three silver and two bronze lions for VICE Media’s ‘The 8-Bit Jurno’ an initiative they took to keep updating the Kashmiris with the world who were missing out on news due to the limited internet access for more than 4 months. Together with Webchutney, VICE curated youth-relevant news and sent them through SMS to thousands of Kashmiris during those hard times.
On Day 4 of the festival, Dentsu Webchutney bagged another bronze lion under the Creative eCommerce category for Swiggy Instamart’s campaign ‘The Better Half Recipes’, which displayed a distinct idea of ‘equality’. This ingenious cookbook spittled the recipe amongst partners to bring ‘equality into the kitchen’.