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Marc, Claudio and Nicola came together to create the larger than life collaboration, Art of Sool. They talk to us about their passions, challenges and future plans.

Marco, Claudio and Nicola, the artists of Art of Sool, had always been interested in art. But it was only during their undergrad at the Academy of Fine Arts did they join forces. Fortunately for them, drawing was a natural instinct that turned into their career.

Art of Sool - Collaboration

In 2010 the crew, Art of Sool was formed. While hunting for the right name, they decided to pick something that connected with them. They chose the word ‘soul’ and turned the ‘u’ into an ‘o’, to make it theirs. In the end they found something unique, personal and quirky, just like their art.

Art of Sool - Collaboration

They work on a wide range of media. Some of the media include wall graffiti, canvas, wood, t-shirts prints and so much more. The process for each media is intricate, and they work with meticulous care.

Art of Sool - Collaboration
Art of Sool - Collaboration

Speaking of their work, the artists take great pleasure in working with brands. Even if the project is difficult or rigid they take it up for the visibility. Between these projects, they like to do their personal work as this gives them the freedom to express and explore freely. It also helps them evolve their technique. With their personal projects, they try to communicate their messages in unique ways, messages that are otherwise restricted by social norms.

Art of Sool - Collaboration
Art of Sool - Collaboration

Establishing the Art of Sool did not come easily though. The first big challenge they faced was to live by what they did, and then to monetize it, something they still struggle with. The other challenge was being recognised for their style. They hustled with many gigs pushing their work through different media like t-shirt print, graffiti and canvas. Slowly and steadily with the network they became known.

Art of Sool - Collaboration
Art of Sool - Collaboration

The third big challenge was being known on the world stage. Fortunately, they met Mr. Wany, a famous Italian writer, who invited them to Amazing Day, a famous jam in Milan. From then their work increased and there was no looking back. They plan to venture into e-commerce soon; this will probably be their new challenge.

Art of Sool - Collaboration
Art of Sool - Collaboration

Working collaboratively for years is not easy. The artists understand this and explain that the reason why it works for them is because they have learned to listen to each other and focus on the best solution. They believe in ‘freestyle of opinions’ and this helps them to work together.

The advice they would like to give young designers is to feel free and be yourself. Be brave, decide for yourself, keep thinking about what you want to become, and success will be yours.

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Published in Issue 49

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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Creative Gaga - Issue 49

 

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Mimicking nature is no small task, especially when it involves a moody and constantly swinging factor such as the weather. Yet, watercolour artist from Pondicherry, Nadeesh Prabou, attempts to bring to life nature’s aspects in the most realistic representations possible, through his watercolour paintings of different weather situations

weather
Rainy Day. A typical scenario of a small town going about on a rainy day, achieved by using the ‘Spreading’ method
Summer Street. Warm colours used to highlight the hot summer effect, in effort to portray a sunny day in a small town

Inspiration Shapes Gives Flow to One’s Work.

Inspiration is important, and being inspired is what gives direction to not only your chosen style of art but also the way you actually conceive it during execution; unfold it on the canvas, and finally manifest it as a whole.

 

Likewise, the weather has always inspired Nadees Prabou, ever since his childhood. He’s always admired the varying force and power of nature, and the impact it has on the surroundings, including the lives of beings (be it trees, animals or people) that are subject to it. An example of this being evident would be factors such as the strong force of the wind, and the dampness everywhere around, portrayed in his paintings that depict the monsoon time.

Bullock Cart. A bullock cart amidst a city-like scenario – a phenomenon that is exclusive and common to India

Summer Street. Various street scenarios on a summer day in the town or city, as people go about with their daily lives

The Artist’s Fluctuating Mood, Just Like The Weather, Affects The Larger Picture.

To depict weather means to mimic its aliveness, and that is something not easy to do. Yet, it is something that can be seen in his paintings through the blending of contrasting shades, monotones used to depict a typical form of different weather conditions, and techniques he seemingly applies, such as those of spreading or smudging, loose and irregular forms, the characteristic or typical watercolour effects and the likes.

weather
weather
Kasi

weather

This effective use of colours to achieve the depth in portraying the right atmosphere ican’t be explained in words, as he feels that it’s something to be observed practically only and feel it. This is probably because the moods he starts out depicting at the beginning of the painting process, might end up differently towards the end, and could be completely different in the final output, constantly fluctuating, as does his mood like the very weather.

Gandhi statue. A popular runs along a notable beach of Pondicherry, bearing a large statue of the nation’s icon, Gandhi

Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path

Following Trends or not is a Personal Choice One has to Make.

Each artist has an individual and respective view or opinion about going by creative trends that might be in vogue at the time, and so also about either accepting or defying them to various personally defined extents. In Nadees’s case, he feels that it is effective to be a “Contemporary Artist” rather than being a realistic artist, which might generally translate to producing whatever catches an audience’s attention at that point in time. As a result, he admits to including creative practices that may be in trend at the time, into his paintings.

Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path
weather
weather
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Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Creative Gaga - Issue 49