Buck is a creative conglomerate working towards amplifying brand voices through design and strategy. With this collaboration with Spotify’s in-house team, a series of stills and animated images have been created to showcase and celebrate the musical genres they present. These creations not only work well across country and western music but extend to all the offerings by Spotify.
There is immense research that has gone in to curate the graphics on par with the diverse range of artists and styles. For instance, the 70s album covers have been given a modern twist with the render techniques that are used. The poster’s core concept has also been broken down into a secondary layer, which gives a deconstructed, simple version of the same.