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Rebranding is the art of refreshing the existing and inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek.

Rebranding – Aditya Birla Group​​​​​​​

Ranked among the top four Indian Design agencies by The Economic Times, VGC has designed the third and even more dynamic avatar of the Aditya Birla Group logo.​​​​​​​
Aditya Birla - Creativegaga
Aditya Birla logo - Creativegaga

The detailed Case study is here

 


Rebranding Bake Factory, the Art of Baking

 

A Pune-based branding & design studio, Cub Design recently created an identity for Bake Factory which will have you reaching out for the genuine baked goodness!
Bake Factory Logo - Creativegaga
Cub Design Bake Factory - Creativegaga

The complete Case study is here.

 



Rebranding ​​​​​​​Bombay Brasserie, the Culinary Expert

 

Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.
Bombay Brasserie Logo - Creativegaga
Bombay Brasserie - Creativegaga

More on Case study here.

 


Rebranding the ​​​​​​​Classical Identity of SBI

 

Design Stack spells out the major and minor of rebranding State Bank of India from its conventional state to one more representative of current times and digital services.
SBI - Creativegaga

Detailed Case study

 


Reimagined the 2016 Games for Costa Rica

 

The Costa Rican advertising agency, Publimark Mullenlowe, imagined what the branding & identity for the venue of the games would look like, and explored the possibilities of design.

Game of Costa Rica - Creativegaga
Alajuela 2016 GIF - Creativegaga

A complete Case study is here.

 


A Self-rebranding Project – Curiosity

 

Curiosity enables us to question everything around us and lean into uncertainty with a positive approach. This self-branding film by artist Eui Soo Lim showcases curiosity as an integral part of problem-solving to find creative solutions.
Curiosity - Creativegaga
Curiosity Project - Creativegaga

A Luxury Client Rebranding

 

A purely design based service, LOCOPOPO Studio attach contemporary graphics to their clients need for branding that is simple, bold and fresh!
Locopopo Luxury - Creativegaga
luxury

The detailed Case study

 


Rebranding – Mumabaiya Vada Pav​​​​​​​

 

NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.​​​​​​​​​​​​​​
Maja ni Life - Creativegaga

The complete Case study

 


Rebranding – The age-old brand, MTR

 

We all have a soft corner for the old brands as they been helping us in many odd times and needs. But as our lives are getting modernised so do our choices and requirements. To match that and continue to stay on our kitchen shelves, MTR has gone for a rebranding exercise with the help of Elephant team. Here, the Design Director, Mayuri Nikumbh explains the process and thoughts behind the rebranding of this age-old brand.
MTR products - Creativegaga
MTR - Creativegaga

More details on Case study

 


Rebranding – The Ruby Mills

 

Polishing century-old successful brand values to be in possession of a fresh and refined visual identity for ones’ clients and competitors is a must-do these days. ‘The Ruby Mills Ltd’ aka ‘Ruby’, rebranded in collaboration with Elephant Design, is a perfect example to follow.
Ruby Mills - Creativegaga
Ruby Mills Magazine - Creativegaga

A detailed Case study here.

 



The Spectranet

 

The new revamped design of Spectranet by Ochre is bold with its unique typeface and successfully encompasses the vision of the company making it seamless and customer centric.

Spectra - Creativegaga
Spectra Business Card - Creativegaga

More details on Case study

 


Rebranding – ​​​​​​​The Tooth Company

The dentist is one person no one really fancies. Isn’t that true for most of us, out there? Not many cherish or take delight in the idea of going even for the “routine check-up”. That was considered to be the fundamental problem when coming-up with a whole new campaign for The Tooth Company, a multi-speciality dental care centre in Hyderabad. As a result, NH1 Design, a boutique design studio in Gurgaon, chose a completely new approach one that would turn out to be more friendly and communicative, on the whole-while spearheading the designing process.
The Tooth Company - Creativegaga
The Tooth Company Treatment - Creativegaga

Find a detailed Case study here.

 


Rebranding – Witlinger Beer’s Packaging

Pune-based design agency, Elephant Design, recently displayed the power of the British Bulldog, Witlinger beer’s powerful mascot, in a re-branding initiative and process for the beverage company. Here is how they did it, as we run through the process behind the whole act.

Witlinger Beer Packaging - Creativegaga
Witlinger Beer’s - Creativegaga

A detailed Case study

 


Rebranding – ​​​​​​​Zee Cinema

The changing times often call for channels to rediscover themselves and refresh their brand as a whole. Zee Cinema approached Dynamite Design to revamp its brand undergoing a total visual transformation at the commencement of a new era in cinema.
Zee Cinema- Creativegaga
ZeeCinema Menu - Creativegaga

More Details on Case study

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The new revamped design of Spectranet by Ochre is bold with its unique typeface and successfully encompasses the vision of the company making it seamless and customer centric.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface

The Brief

Rated as India’s fastest fibre broadband provider by Netflix, the young and ambitious leaders of the company envisioned to provide a revolutionary approach and change the face of the Internet in the country. Thus, they wanted to revamp their brand model with Ochre using its design disciplines to market the product and make its mark in this niche segment. Spectranet is the rebirth of a ten-year-old company in its quest to improve the broadband services for the futuristic citizens.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface

The Challenge

Rebranding in the Internet segment called for a tactical analysis of the current situation. Although the demand is huge with India’s vast population base, the average internet speed stands at 4.1 Mbps. And only a marginal percentage of people have access to a high-speed fibre optic connection. The mass cannot comprehend the advantages of speed or other technical jargon and become frustrated when they are unable to stream their favourite show/ not work efficiently. Moreover, the offers provided by the incumbents are expensive, filled with caps and traps.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface

Discovering an opportunity to humanise technology and focus on consumer needs, the brand name was changed to ‘Spectra’ to showcase the company’s future direction of providing much more than mere ‘Internet’ such as cloud services and security services.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface

The Solution

Embodying the disruptive spirit of the company, the new design needed to be functional and stylish. Ochre deployed ethnographic research techniques to understand the role of the internet in today’s era. Therefore, Ochre collaborated with the Rick Banks of F37 to re-define the brand with a custom-made, iconic typeface that would stand out and speak to the customers in a recognisable, yet, bold and singular way.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface

The tone was subsequently articulated with attitude and confidence with headlines that subvert accepted the language and functional copy that is unapologetically playful. Evolving the brand identity with a better visibility through design, UX/ UI interface was made much more seamless for better customer experience.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface

And the Result

The revamped, new brand showcases customer-centric model with the changes made in its systematic processes, enhancements and a mindset to market the product solely focused on the benefits of the customer.

Spectranet Rebranding with Unique Typeface
Spectranet Rebranding with Unique Typeface
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