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Changing jobs and switching fields never let Zigor Samaniego’s love for art die. It instead inspired him and gave him the strength to follow his passion and go ahead with what he really wanted to pursue in his life.

Just be Inspired to Work and Happy at Heart

Being successful and achieving what he has today has not been an easy ride for Zigor Samaniego. Experienced much, from having tasted editing of videos in a post-production company and working in the stream of info architecture to designing websites and being employed by a video game company, Zigor was neither inspired to work nor was happy at heart.

Just be Inspired to Work and Happy at Heart

He then took to freelancing as an artist and an illustrator which got him illustrating for some of the highly reputed brands like American Express, Nestle, Wired and their likes.

Though some of these opportunities gave him the chance to explore the world of 3D design and drawing, he still wanted his artistic freedom to let his creative mind and thoughts pour out of his imaginative brain in the way he wanted them to.

Inspired

Transforming Imagination to Impressions!

Zigor has always had multiple crazy ideas occupying his mind and conveying the same to his viewers’ works as his biggest motivation and inspiration. For this, he found 3D as the best possible way to express his thoughts and to give life to his imagination.

Though he plots the drawing from his mind, his artwork, from scratch to finish, is entirely digital inspired. Gone are those days when he would use the traditional tools of pen, paper and ink to unleash his creativity.

Inspired

Follow Your Own Style!

Comfortable and confident about his own style of working, he accepts requests and designs characters only which have the possibility to be designed in his way. It is a moment of pride for him when clients, amazed by his portfolio, call to hire him for their work to be delivered in his style. His style is defined by the cute appearance of his characters, merged with a slight amount of humour and fun, aimed at bringing a smile to the viewer’s face. Sometimes not knowing what to draw works best for him as the ideas develop alongside his doodling.

Nature, a Trigger For Art!

He credits his inspiration, innovativeness and ingenuity partly to nature and partly to his crazy thoughts. A nature-lover and enthusiastic about outdoor activities, he is influenced by the things he sees around him and sometimes draws inspirations for his characters and art work while trekking up a mountain.

Tips From the Master!

Enlightening the young ones with certain tips and tricks, he emphasises on the fact that having ones’ own style is a very important thing. In addition to this, the quality of the portfolio plays a very crucial and significant role in a creative’s life.

It is essential that the artist should remain faithful to his tastes and be very careful with the toxic customers wanting to change their style.

Inspired

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment.
This issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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The beauty of women is pure and refreshing; every man would agree. Spanish illustrator, Gabriel Moreno, is no different. Charmed by the raw beauty and behaviour of the female form, his artworks capture them through graphic and elegant imagery to make a mark in advertising. He talks to us to tell us more.

PREMIUM McWRAP
The Beauty of Women
San Gavino Mural

CG. Your illustrations and designs are very eye-catchy. How would you describe your style as?

Gabriel. I’d say my style is best described as based in the fine arts but with digital platforms in mind. When you grow up drawing, it just develops naturally. In some facets it’s academic and in others it’s personality. When I choose a subject, I envision whether it will go well with this style that I’ve developed, letting the style define itself.

CD Cover
COCA-COLA PACKAGING
FIAT500 CHINA

CG. What came first, the desire to work as an illustrator or as an advertising professional? How did you marry both? What were/are your inspirations?

Gabriel. The desire to be an illustrator was always first. As far as how I married them, when you desire to work as an illustrator I believe it’s like any other marriage. Sometimes you are on a high and sometimes you find the best way to stay together. Most of the time, the profession is completely fulfilling. Some days I’m more motivated to create than others. Therefore, I have my more artistic “hands-on” days and my less “hands-on” artistic days.

CITRUS AND MANDARINE

The inspirations depend on whether the work is commissioned or personal. If the work is commissioned, the inspiration comes from the subject matter provided by the agency and/or client. If the work is personal, the response is much easier.

 

The inspirations come from women. I’ve always watched women and how they move, their beauty, how they interact with the public, how they interact with themselves, and most importantly how to translate that beauty into my own work in a way that enlivens both them and the visions I have of them.

Giraffe
Hare Edition
DONKEY

CG. Spain’s a very cultural and exquisite country. What Spanish elements do you incorporate in your designs, if at all any? How do you tweak your designs and illustrations according to international brands/clients?

Gabriel. Well, I come from Spain. So, in essence, Spanish culture naturally comes out of me in many ways. I suppose I can say that many of the women that I draw are from Andalusia and others have Spanish traits. However, the main elements that I look for are the eyes and mouth.

 

Many women have beautiful features and it’s just as easy for me to be intrigued by women from India, Italy, Greece, etc. I don’t necessarily feel that any of my work portrays “Spanish” characteristics bounded in culture or a particular Spanish method of approaching art.

COVER ILLUSTRATION
EROTIC STORIES BY JUAN JOSÉ MILLÁS

Regarding the international brands and clients, I adapt to the models given to me in order to professionally carry out the commission. There are always tweaks that need to be made to my style to correctly approach the subject matter. However, the style is the style. It deals more with how I want the visual aesthetic to turn out for the commission.

VODKA CRUISER
SOLO EXHIBITION

CG. What advice would you give to budding enthusiasts out there? What are your future goals and dreams that you wish to conquer?

Gabriel. I respond to this question by stating that you have to create a lot of work, and just keep creating. However, upon presenting your work in terms of achieving professional recognition, it’s best to have those 25 works that show who you most are. They must be your best work and transmit what you’ll bring to the art world. I have no dreams of conquering, I just wish to continue working in the illustration field for as long as possible.

Series of illustrations for the brand of shoes called Vögele

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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Creative Gaga - Issue 49

 

Craft is something that designers are forgetting. Inspired by the look and feel of real shapes, creative designer and art director, Nico Castro from Spain, talks about his design process. Rendered with technology, he believes design can take on any form!

CG. Your designs pop out. Tell us what your design style is. What elements and factors do you incorporate to make your designs unique?

NC. I worked for many years in TV Branding, especially closely with 3D design and set design. To develop my work, I mostly use realistic textures as well as some handmade patterns to combine with 3D techniques.

CG. What are your inspirations? How easy or difficult is it to get clients and audience to understand your take on a design which appears to be very modern and contemporary?

NC. I see different things every day. I consider modern architecture and industrial design as a good reference to understand structure. I think contemporary art is very close to the new style. The clients of today are less literal and brands are exploring more abstract concepts.

CG. How does technology feature in your designs? How would you say globalisation has made it easy for you to reach out to the world from Spain?

NC. Some 3D Softwares are very useful and friendly to use. A lot of things are easier to create and experiment with. I think there is a very interesting wave of CGI artists and designers today. But I believe in the approach to combine these 3D techniques with the design.

CG. What Spanish flavours do you work within your designs? Your fascination with 3D, is that a coincidence or a signature?

NC. I think that I don’t have any Spanish or Argentinian flavour in relation to my job. I work for clients around the world trying to fulfil their expectations, working on CGI and 3D.

CG. What’s next for your illustrations and graphic design? Do you have another destination in mind?

NC. There are always new ideas in the mind and new challenges around. I’m never too sure of what the next step will be. I guess it’s more about the journey than the destination.

Spain Design
Massone. Design has no limits, justifies this design for the sets of famous Argentinian DJ, Gustavo Massone.

Published in Issue 30

Since stone age when individuals were identified with certain marks, branding has always been an integral part of our life. It has evolved so much that now every success can be connected to branding behind it, but still brand creation has always been a mystery. We interviewed the branding experts, who are behind some of the very successful brands. Lopez Design, have shared the story behind the recently developed branding of ‘Bihar Museum‘ and also shared the basics of brand creation in the ‘Gyaan’ section. Young visual communication designer like Shaivalini Kumar shared her love for the letter design while experienced graphic designer Anup Shah dwelled upon his passion for calligraphy. In brief, this issue is packed with branding and typography design experts who can help you solve the mystery of the brand creation! Hope you will enjoy the articles!

 

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David Padilla enjoys creating the imaginary world, which comes from the reality. He is heavily influenced by photography and science fiction. He likes the fantasy world as it can help you turn your imaginary thoughts into a reality. He also talks about what inspires him to create this surreal world.

Alteration. It shows the decomposition happen inside someone’s head when facing a reality.

CG: How would you define your design language?

David. I mostly use photo manipulation techniques to build my scenes by combining different images and creating a composition that represents the idea. I also use 3D programs to add depth and that extra dimensión to my work.

fantasy
Halloween. A tribute to the day of Halloween.

fantasy
Brainstorm. An explosion of ideas happens inside us when we try to create something new.

CG: Any artist who has influenced your work over the years?

David. I am inspired by artists from all disciplines of art but photography is my prime source of inspiration as the play of light and composition are the key elements that helps me in creating the scenes. In the realm of digital art, few artists who have influenced me are David Fuhrer, Valp Maciej Hajrich, Niklas Lundberg, Stu Ballinger and Mart Biemans.

Death. Skeleton figure is decorated with shapes of colours and textures.

CG: What inspires you to create the fantasy world in your artworks?

David. In my opinion the inspiration comes from what we usually do, our routines and our lifestyle but what I really like about the fantasy world is tha it’s a way to express what we can think of even though it might not be real. I am influenced by movies and books; science fiction being my favourite genre.

Extraction Point. Inspired from the video game “The Division”. It represents chaos in a lonely city.

fantasy
Drone. An experimental artwork, character with vibrating textures and colours.

CG: What is your design motto that you live by?

David. My design motto is “Less is more”. Besides being an illustrator I’m also a graphic designer at Woka, a Spanish design agency, and I always take this motto into account. I believe that beauty lies in representing the idea in the most minimalistic way possible as trying to add extra elements only adds to clutter.

Distortion. An interpretation of deformation as a core element.

CG: How do you avoid creative burnout or what do you do in case you feel creatively exhausted?

David. Experiencing something new makes a difference here but what helps me the most is travelling. I love to break the routine and travel as it is a way to disconnect and experience new cultures and landscapes. This fuels my creative thinking and inspires me.

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Creative Gaga - Issue 49