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When we look at great art we are amazed by its perfection. But what is carefully hidden from us is the toiling and hard work that goes behind the perfect piece of art. Chetan Patil unravels his thought behind the expressive caricature and his art in this insightful piece.

The Perfect Caricature
Hawaldar by Chetan Patil
The Perfect Caricature

Very few find their calling at a young age. The professional illustrator, Chetan Patil, is one such individual. Chetan has been enthusiastic about art since childhood, and a further push by his school teacher, sent him rolling in the direction of the world of art. He went on to take professional training in the commercial field of art, and there was no looking back.

The Perfect Caricature
The Perfect Caricature
Kamwali by Chetan Patil
Human Shapes Patterns

Chetan makes great use of expressions in his work. He believes attaching emotions to an idea makes it far more impactful and believable. In most of his illustrations and his caricature art, he tries to create a connection by expressing his own emotions in the idea through appropriate visuals.

Human Shapes Patterns
Monday Love

Expressions, emotions and experiences are aspects that Chetan takes very seriously while creating his art. He pays a lot of attention to detail in his work and tries to make it as expressive as possible. Chetan believes that the quality of art and amount of work put into a project makes it a treat for the viewers.

Human Shapes Patterns
The Perfect Caricature
Chef by Chetan Patil

An underlying element in most of Chetan’s work is the exaggeration. For Chetan exaggeration takes art to the next level and gives it a larger than life feel. It intensifies the expressions of the subject and is great opportunity to demonstrate an entirely different perspective. A great story or a certain character can be represented only through exaggeration, believes Chetan.

The Perfect Caricature
COOLI by Chetan Patil
The Perfect Caricature

The Caricature Illustration Campaign

Chetan has created a spectrum of amazing work, but his caricature illustration campaign project is his favourite, which he did in college. The series illustrated common people from different walks of life, and he completed this series of 17 caricatures within a 10-day deadline. This particular project is special because it involved observations of different people – their daily life, habits, behaviours and professions.

The Perfect Caricature
Camera Boy

Chetan sees art and design emerging in India. Digital art is gaining traction and is rapidly developing. But still there is a long way to go before people truly understand the creative field, feels Chetan. There are plenty of opportunities to explore the creative industry in India, however, the focus should be design education awareness. The design field is constantly changing and evolving. Amazing art collaborations, conferences, creative events and discussions will certainly push the boundaries of the design world.

In terms of technique and medium, Chetan loves both the traditional hand-drawn and the digital one to create illustrations. Hand drawn techniques to provide a wide canvas to explore. However, for professional speed and quality, Chetan prefers the digital medium.

Inspiration is the backbone of creative work. Chetan draws his inspiration from nature, people, cultures, and everyday events. He also takes inspirations from all that is related to living and non-living. Some of the master artists that have been an influence on Chetan’s work are Steve Simpsons, Pascal, Jason Sellar and many others.

Malika Sarabhai
Drunk Man

Finally, the advice that Chetan would like to give the budding artists is that art is a never-ending learning process. Whether it is college, a job, a freelance project; at every stage learning occurs. Hard work and being abreast with new techniques and technology is part and parcel of the creative journey. It’s also important to have a social media presence for your work. Looking at the bigger picture, taking risks and embracing setbacks will only build you as a professional.

Absolute Vodka

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.


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Creative Gaga - Issue 55


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We go through many interesting illustration projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s illustration inspiration, enjoy!

Illustrations by Samyak Prajapati

Illustrations by Vijaya Aswani

Illustrations by Saajan

Illustrations by Petra Eriksson

Illustrations by Hricha Nilawar

Illustrations by Abhee Arts

Illustrations by Cyril Rolando

Illustrations by Luis Tamani

Illustrations by Bijay Biswaal

If you have any of your illustration project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

Creative Gaga - Issue 55


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To be a success story, one needs to dedicate and devote two hundred percent from your heart and of course, be blissful at heart. Alicia Souza is one such example to know about and be inspired from.

Sometimes, things don’t move as they are planned. Whatever has to happen, happens and there is definitely something good in it. So is the case with Alicia Souza.

The Inception

The reason she started illustrating as a freelancer was because she needed to pay rent. She feels like she didn’t intentionally get into the place that she is in today but rather fell into it with circumstances at hand and the choices she made. Alicia moved to India to illustrate and her style evolved into the style she uses primarily today. Setting up the online store came after massive demands started flowing in for it.

Launching her own studio, Aliciasouzastudio has been her biggest responsibility. Even after time constraints restricting her from visiting the studio often, she makes sure to communicate with her wonderful team working there through instant messages and collates information via spreadsheets. She also has a partner taking care of the studio.

Fate and Fortune

Alicia is one lucky person to have destiny on her side! She didn’t set out to establish her brand with competition in mind, she started it because there was a need and she wanted to fulfill that.


The basic idea of starting out, let her live without any competition pressure and keeps her grounded because she is true to her work and does not look in any other direction than her own path. She believed in herself and her work, and considered it as a case of ‘I’ll take this as far as it will go’ and it’s still going!

A liking for funny characters and a special love for drawing cartoons seems to have just seeped into her work. From drawing many different characters in the past, Alicia now prefers telling stories and incidents via the ones that imitate her life in a way. Whether that character be her husband or her cute little dog go, she converses with those characters in her own style

Promotional Planning

Alicia feels that it is important to market oneself and these days with the choices of avenues available for marketing, it sometimes becomes confusing to decide the one which would do maximum justice to the promotional work.


She chose the platforms of Facebook and Instagram to promote her work as she felt the most comfortable using them and she knew she was going to stick to them. Also, she tried some other ways of promoting her brand and they too proved to be successful for her like Amazon, Happy Wagon, a retail and online store founded by aliciasouzastudio as well. She also has an online store on Etsy.com under the name, ‘Alicia Souza UK’ which is handled by a team based in the UK.

Alicia does not have a success mantra, but she firmly believes in the concept of trial and error. She does not follow trends, instead does what makes her smile and hopes that it will get a smile on other faces as well!


From her experience, Alicia suggests not to over-think, to work hard, be humble and enjoy the process.

Issue 44 - Creative Gaga

Published in Issue 44

Behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must read. Full of insights and inspirations from the best of the talents, this issue is waiting to reach your desks.


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Creative Gaga - Issue 55