Lead UI Designer of Lollypop, Sathish Natarajan, highlights shifting trends of UI design and how it is making more suitable clients.

From explanatory and basic design workshops for clients, we have moved towards the ecosystem that reckons the fundamentals of design along with its criticality as a success factor. The last quarter of 2016, most of our prospective and new clients had a better understanding of UI, User Research, Wireframes and UX. Some significant points of change discussed here:


Earlier stock images were the talk of the town and would suffice everywhere but as we moved ahead a lot of customisation stepped in. Client’s and studio mutually decided on custom made icons and illustrations for better communication. In fact, towards the end of 2016, we see many of the companies opting for personalised photography and videos. 2017 will definitely have the customisation and personalisation at its core with much more emphasis on videos.

Vibrant Colours.

2016 was more experimental as we saw a shift from the usage of flat colours to gradients. But, as compared to global markets, clients in India still stick to common ones and just play safe. But, 2017 is going to witness a crack on this behaviour and our favourite palette would see many changes.

Rich Animations.

2016 was interesting as we moved from static images and simple flat animations mostly text to SVG for better engagement and increased usability. In 2016 we saw few clients in India opting for this but 2017 will be swamped with high demands from clients end for animation heavy designs. In fact, 2017 would see the high usage of WebGL (a web standard created to display 3D graphics in any platform that supports OpenGL) taking the users experience to a whole new level.

Sound Design.

This is going to be a novel entry in the field of design. We expect the sound design to become integral in designing the mobile applications. Currently, only a few companies like Facebook is using this trend. The small sound on the click of comment or while selecting your smiley is a way of making the whole experience delightful and not mundane.

Mobile First.

Till mid of 2016, we saw clients opting for responsive websites with desktop being the main priority. But later, there was a shift towards mobile first approach with companies realising the importance and increased usage of mobiles. We would say this approach has been adopted by few but 2017 will definitely be all about mobile.


Early 2016 clients were more concerned with the functionalities and were happy with the clickable prototypes post UX but towards the end, we see a lot of clients willing to see the design prototypes post UI before starting with the coding. We, expect the same trend to continue with more and more clients asking for the same in 2017.

Unusual Navigation.

Companies across the globe did not see much adoption to the trend of Unusual Navigation in 2016 and were mostly limited to design agencies using it for their own websites. But 2017 will be different, we expect an openness towards the non-convention designs and spiking up the tinge in experiences with more usage of this feature.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!


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