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A brand is like a living being, as it grows and evolves in response to the audience and the environment. Rebranding is like the shedding of old skin in lieu of a new, improved and relevant one. Let’s look at 10 successful rebranding exercises from 2018.

1. Animal Planet

 

Animal Planet is loved world over for bringing people close to the wonders of the animal kingdom. Their universal message required a universal and fun logo that transcends all platforms. Chermayeff & Geismar & Haviv recreated a new mark for Animal Planet that embodies joy and is universal.

Logo
Logo

The detailed Case study is here

 


2. Easyday Club 

 

Rebranding a well-established company, giving it new additional values and sustaining it of its exceptional worth in the eyes of its customers is not an easy task! Elephant Design has successfully achieved this in its encounter with Easyday of the Future Group.

Rebranding
Rebranding

The complete Case study is here.

 


3. Evernote 

Sometimes reworking on just a few elements of the already existing package of multiple things and leaving the rest as they are proves to be successful. DesignStudio used a similar theory to rebrand Evernote as a brand.

Evernote
Evernote

More on Case study here.

 


4. Mailchimp 

 

Mailchimp, a successful marketing company, announced a rebranding that stands out while staying true to the essence of the company.

Rebranding
Rebranding

Detailed Case study

 


5. Ogilvy 

While we know that change is an integral part of life, David Ogilvy strived to make his company, “Ogilvy”, better and prepared for the future, by seeking certain changes. COLLINS, a brand design company, stepped in and created perfect strategies for Ogilvy in the form of rebranding, and also for its fundamental work environment.

Rebranding
Rebranding

A complete Case study is here.

 


6. The Ruby Mills

Polishing century-old successful brand values to be in possession of a fresh and refined visual identity for ones’ clients and competitors is a must-do these days. ‘The Ruby Mills Ltd’ aka ‘Ruby’, rebranded in collaboration with Elephant Design, is a perfect example to follow.
Ruby Mills Magazine - Creativegaga

A detailed Case study here.

 


7. Slate

Slate, an online editorial, partnered with Gretel, a New York-based design studio to redesign the way they work and build much more than just a new look.

Rebranding

More details on Case study

 


8. Tumblr

A typeface is not just the namesake of a brand. It instead reveals the brand’s story, indicating its nature and rendering it tangible for its users. Tumblr is one such illustration, illustrated by Dinamo.

Typeface
Typeface

Find a detailed Case study here.

 


9. Uber

In a want to make the UI and the internal functionality of the brand as easy as the services the brand provides to its users through its app, Uber teamed up with Wolff Olins to create their dream brand system through rebranding process.

More Details on Case study

 


10. Dunkin

 

Dunkin’ is a now single as ‘donuts’ has officially been dropped off from its previous name. Nevertheless, the team of Jones Knowles Ritchie put their creative caps on and worked hard towards transforming the brand in such a way that the exclusivity remains pristine.

Dunkin
Dunkin

The complete Case study is here.

Elephant Design

Elephant is a Design led Innovation organization, solving complex challenges which focus on people and the future. Elephant creates brands, develops products, brings spaces to life and delivers new experiences while opening opportunities to drive growth for their clients.


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Rebranding is the art of refreshing the existing and  inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek.

Rebranding – Aditya Birla Group​​​​​​​ 

Ranked among the top four Indian Design agencies by The Economic Times, VGC has designed the third and even more dynamic avatar of the Aditya Birla Group logo.​​​​​​​
Aditya Birla - Creativegaga
Aditya Birla logo - Creativegaga

The detailed Case study is here

 


Rebranding Bake Factory, the Art of Baking 

 

A Pune-based branding & design studio, Cub Design recently created an identity for Bake Factory which will have you reaching out for the genuine baked goodness!
Bake Factory Logo - Creativegaga
Cub Design Bake Factory - Creativegaga

The complete Case study is here.

 


Rebranding ​​​​​​​Bombay Brasserie, the Culinary Expert 

 

Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.
Bombay Brasserie Logo - Creativegaga
Bombay Brasserie - Creativegaga

More on Case study here.

 


Rebranding the ​​​​​​​Classical Identity of SBI

 

Design Stack spells out the major and minor of rebranding State Bank of India from its conventional state to one more representative of current times and digital services.
SBI - Creativegaga

Detailed Case study

 


Reimagined the 2016 Games for Costa Rica  

 

The Costa Rican advertising agency, Publimark Mullenlowe, imagined what the branding & identity for the venue of the games would look like, and explored the possibilities of design.

Game of Costa Rica - Creativegaga
Alajuela 2016 GIF - Creativegaga

A complete Case study is here.

 


A Self-rebranding Project – Curiosity

 

Curiosity enables us to question everything around us and lean into uncertainty with a positive approach. This self-branding film by artist Eui Soo Lim showcases curiosity as an integral part of problem-solving to find creative solutions.
Curiosity - Creativegaga
Curiosity Project - Creativegaga

A Luxury Client Rebranding

 

A purely design based service, LOCOPOPO Studio attach contemporary graphics to their clients need for branding that is simple, bold and fresh!
Locopopo Luxury - Creativegaga
luxury

The detailed Case study

 


Rebranding – Mumabaiya Vada Pav​​​​​​​

 

NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.​​​​​​​​​​​​​​
Maja ni Life - Creativegaga

The complete Case study

 


Rebranding – The age-old brand, MTR 

 

We all have a soft corner for the old brands as they been helping us in many odd times and needs. But as our lives are getting modernised so do our choices and requirements. To match that and continue to stay on our kitchen shelves, MTR has gone for a rebranding exercise with the help of Elephant team. Here, the Design Director, Mayuri Nikumbh explains the process and thoughts behind the rebranding of this age-old brand.
MTR products - Creativegaga
MTR - Creativegaga

More details on Case study

 


Rebranding – The Ruby Mills

 

Polishing century-old successful brand values to be in possession of a fresh and refined visual identity for ones’ clients and competitors is a must-do these days. ‘The Ruby Mills Ltd’ aka ‘Ruby’, rebranded in collaboration with Elephant Design, is a perfect example to follow.
Ruby Mills - Creativegaga
Ruby Mills Magazine - Creativegaga

A detailed Case study here.

 


The Spectranet 

 

The new revamped design of Spectranet by Ochre is bold with its unique typeface and successfully encompasses the vision of the company making it seamless and customer centric.

Spectra - Creativegaga
Spectra Business Card - Creativegaga

More details on Case study

 


Rebranding – ​​​​​​​The Tooth Company

The dentist is one person no one really fancies. Isn’t that true for most of us, out there? Not many cherish or take delight in the idea of going even for the “routine check-up”. That was considered to be the fundamental problem when coming-up with a whole new campaign for The Tooth Company, a multi-speciality dental care centre in Hyderabad. As a result, NH1 Design, a boutique design studio in Gurgaon, chose a completely new approach one that would turn out to be more friendly and communicative, on the whole-while spearheading the designing process.
The Tooth Company - Creativegaga
The Tooth Company Treatment - Creativegaga

Find a detailed Case study here.

 


Rebranding – Witlinger Beer’s Packaging 

Pune-based design agency, Elephant Design, recently displayed the power of the British Bulldog, Witlinger beer’s powerful mascot, in a re-branding initiative and process for the beverage company. Here is how they did it, as we run through the process behind the whole act.

Witlinger Beer Packaging - Creativegaga
Witlinger Beer’s - Creativegaga

A detailed Case study

 


Rebranding – ​​​​​​​Zee Cinema 

The changing times often call for channels to rediscover themselves and refresh their brand as a whole. Zee Cinema approached Dynamite Design to revamp its brand undergoing a total visual transformation at the commencement of a new era in cinema.
Zee Cinema- Creativegaga
ZeeCinema Menu - Creativegaga

More Details on Case study

Polishing century-old successful brand values to be in possession of a fresh and refined visual identity for ones’ clients and competitors is a must-do these days. “The Ruby Mills Ltd” aka “Ruby”, rebranded in collaboration with Elephant Design, is a perfect example to follow.

Challenge

Ruby Mills has incorporated a century ago in the year of 1917 as a composite textile mill and still continues to grow its operations in manufacturing of cotton and blended fabrics.

 

With a track record of innovation and progressive business practices, Ruby Mills wanted to enter the next century with a clear brand positioning, well-defined values and a refreshed visual identity.

Solution

Ruby Mills teamed with Elephant, one of India’s leading brand strategy and design firms to showcase its transformation with a new brand identity system.

 

Rebranding a legacy that has been a significant part of India’s journey from fighting for #Swadeshi to proudly #MakeInIndia for over a century was a huge responsibility. Elephant was tasked with realigning the brand for today’s progressive aspirations while keeping the heritage & dignity intact.

Elephant wanted to develop the existing visual equity of Ruby in a contemporary manner, keeping its visual language flexible enough for online & offline media and product representation.

 

Inputs from stakeholders, top management and business associates led the Elephant team to reiterate & articulate values for the company. Inspiration was drawn from the brand’s core values of innovation, sustainability, ethical & responsible manufacturing and excellence in quality to build an ownable palette of icons for various communication needs.

Each icon was created with the same visual grammar and treatment as the logo symbol created for the brand. This was done in order to convey innovation and expertise of the brand and make it easier to adapt sub-brands and other business verticals.

 

The brand name connoted preciousness and worked as a solid foundation to work with. Using the structure of a Ruby, a dynamic and vibrant logo rooted in the brand’s tradition, fused with a contemporary flair was designed.

The red heart in the logo denotes passion, one of the brand’s core principles. An accent colour was added to show the brand’s evolving and multifaceted nature.

 

The new brandmark consists only the name ‘Ruby’, doing away with the entire company name “The Ruby Mills Ltd” in the previous visual identity. The new typeface for the logo was made in uppercase, with an amalgamation of smooth and sharp edges.

Result

The variation of colours in the logo opened up a colour palette for designing the visual language. A library of graphics and visuals was created, entirely customizable with the brand’s requirements. This made Ruby adaptable and gave them the flexibility to foray into newer areas and ventures in the future.

The new logo and visual language were launched in a trade show, where it received a phenomenal response from existing trade associates as well as potential ones. The new identity was found completely aligned to the Ruby legacy and its progressive future. The Ruby team is in the process of implementing the newly designed language throughout their portfolio and intends to complete it in 2018.

Client: Ruby Miils
Design Studio: Elephant Design
Solution: Rebranding, Visual-Identity Design

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