ad here

Concept Artist Renju MV discusses the process of creating an effective narrative by blending the knowledge of traditional mediums into digital tools and the interplay of line work and colours to convey the unique emotions in a day-to-day story.

Overlooked Day-to-day Story
Mayan Dance
Unexplored Ruins, Buddha

The Right Blend for Desired Results

Describing emotions in a single frame of time with the help of lines, tones and colours can be extremely stimulating and challenging. Although there are varied digital tools which can be utilised to ease the process of design, injecting one’s knowledge in the traditional forms such as watercolours, oils, acrylics and pastels can be a boon in the process. Sometimes mixing up both mediums to produce quality work with an effective narrative can be immensely productive as well With his passion for Fine Arts, Illustrator and designer Renju MV has had a great experience in interspersing the traditional mediums with the digital while working for various industries such as game, film and animation.

Spiritual Enlightenment
Unexplored Ruins, Lord Shiva

Question Everything

People see and interpret the same situation differently and every person has their own way of looking at things. There is always a story around every corner and it is imperative to question everything around us and interpret the significance and meaning of what it truly means. Art is a wonderful medium to explore and showcase one’s original perspective on the world which might have been overlooked by the mass. Gaining perspective is the only way to break free from herd mentality and stereotypes that are ingrained in society.

Hide and Seek
Thumbnail sketches for Lord Shiva art work

Observe, Interpret and Deconstruct

The illustrator believes that observation is elementary; interpretation of the observation and then deconstructing the information is vital in the process of design. While trying to stay emotionally connected to the facts, he then uses his limitless imagination to assemble his project’s reference. This method provides a base and gives a sense to clarity to begin or develop an idea.

Mayan Dance
Ganesh Chaturthi

The Role of Pencil

An initial comprehensive of early sketches of an idea is essential. These series of quick drawings help the designer to get a visual continuity and refine the sketches in the progression. Fleshing out pages of thumbnail sketches and slowly locking down the final rough is a gradual process that is extremely crucial to understand the different elements in the narrative and how they must be depicted. This later becomes the template for the final art work.

Caravan Series
Ganesh Chaturthi Series

Every Detail is Important

Capturing the essence of the narrative is of the utmost importance when producing the linework, however, the illustration gains its meaning and soul only after it is coloured. The portrayal of emotion and depth in a story is critical to comprehend the mood and appropriate tones and colours highlight it effectively. The designer chooses the colours very carefully to encapsulate the mood and accentuate certain attributes in the story.

Lost Path

Published in Issue 40

We all have favourite TV shows and we passionately discuss the stories and characters of it. But sometimes, we tend to ignore the channel and its branding. Now with many different channels to choose from, we are experiencing many new branding overhauls to grab the audience’s attention. In this issue, we focused on Motion Graphics design and people behind some awesome channel rebrandings. If you are interested in moving design or animated content then this issue is a must-read for you!

Order Your Copy!

Creative Gaga - Issue 54