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With the stakes of digital art soaring high in the market, have a look at some of the best Indian digital artists and get-going to be one!

Wanting to give life to your imagination? What are you waiting for! This is just the right time to start out and the right environment to be inspired from!

 

Be it replicating an image of a famous personality or creating other-worldly characters, anything and everything is possible with digital art using a simple pen-tab and digital software.

 

Follow these brilliant Indian Digital Artists and hop onto a journey of unplanned surprises and master-piece outcomes!

1. Aashit Singh

Aashit Singh is a Mumbai-based visionary artist specialising in creating visual representations of the intangible and other-worldly imagery. He feels that realism in psychedelic art is important to be able to relate to these psychedelic visions. Read the detailed article on Constructing Psychedelic Experience! featuring Aashit’s deep insights.

 


Digital Art

2. Ankur Patar

Ankur Patar, a national and international award winner, has had over 13 years of experience in the advertising industry. Accredited with being chosen as one of the best digital artists of India in 2012, he has brands like Adidas, Nike, Adobe and the likes associating him for years.

 

His recent collaboration with Adobe to recreate lost masterpieces got him into the limelight once again. He was one of the only 4 digital artists chosen from throughout the world to recreate paintings using only Adobe stock imagery.  Ankur also shared how does Digital Art help to exceed your imagination!

 


3. Archan Nair

A firm believer of creating what the heart says, Archan shifted from being a fashion major and an entrepreneur to a self-taught digital and visual artist and illustrator specialising in mixed media and digital art. He is now a Germany-based independent Indian Digital Artist with cultural roots from India. Archan calls this artwork as Psymbionic – a digital Illustration of human and the subtler elements of being human.

 



4. Jithin Roda

Jithin Roda is a freelance concept artist and illustrator based in Kerala. His passion for art got him specializing in a wide spectrum of the illustration world like pre-visualisation, concept designing, cover designing and illustrating for posters and topics in general.

 


5. Medha Srivastava

Attracted towards art depicting metaphors and thought-provoking subjects, Medha, previously a gaming artist has been fascinated by conceptualisation, ideation and realism. Concepts and character building have always aligned with the intent of her artwork.

 

Starting out with simple digital illustrations, she eventually moved on to the world of concept art. Social issues contribute to a major part of her inspirations. To be true to her style of art, which she defines as realistic with a tint of stylisation and conceptualisation, she picks up on things she sees in her vicinity like shapes, colours, patterns and textures for the visual representation of her digital masterpieces. She insists on thoughtfully mixing Realism with Conceptualisation.

 


6. Mukesh Singh

Mahabharata, the epic of epics, can be told and retold time and again, still feeling fresh and young to the receptor. Dissatisfied with the earlier visual representations of the Mahabharata, Mukesh Singh took on a journey to explore the characters of this epic through his own style of digital art and with the aim of wanting the audience of today to not just identify and accept the character’s inner selves but their outer ones too, which are external manifestations of their inner selves.

 


characters

7. Nikhil Shinde

Nikhil Shinde, an Indian digital illustrator feels that creating a character is similar to assembling the pieces of a puzzle together. He puts in his heart, mind and soul to create out-of-the-box characters and gives them a twist in a way which takes the audience by surprise!

 



advertising

8. Nithin Rao Kumblekar

Starting out in his career as an art director in an advertising agency in 2005 and having gained some experience in the field, Nithin decided to freelance as an illustrator from the year 2010, with a focus on commercial illustrations. Since then there has been no looking back and he has brands like IBM, Lenovo, Brittania, Idea cellular and alike as part of his clientele.

 

He has also collaborated with global advertising agencies like Saldo Disegni Italy, Kassett Norway, JWT Delhi and Bangalore, Leo Burnett Mumbai, Saatchi & Saatchi Bangalore, etc creating pieces of digital art to be used by them for their promotions and in other areas.

 


9. Pavan Rajurkar

Pavan Rajurkar, a young Mumbai-based freelance illustrator believes that traditional and digital art compliment and complete each other. In spite of being in the digital era, he feels that the mind is directly connected to the hand and a hand-drawn doodle is the strongest way to brainstorm, leading to an idea.

 

Pavan has worked for numerous reputed advertisement agencies and was also featured in Lürzer’s Archive’s 200 Best Illustrators worldwide in 2016.

 


Emotions

10. Pratima Unde

Accepting the challenge to create a unique beauty, Pratima Unde leaves no stone unturned to explore her subject of illustration. Specialising in expressing human emotions, she highlights these in her digital portraits through a particular technique called Giggling.

 

Focusing on subjects which are shy, she spends days with them sitting face to face, expressing the unexpressed, only to discover something new every day. This portrait is of a Joyous Rajasthani, as she likes to call it.

 


Versatile Designer

11. Rahul Arora

Rahul Arora is a Mumbai based freelance digital illustrator. Believing in the fact that versatility plays a massive role in the life of an artist, his spectrum of working typologies in the field of design is pretty wide, varying from illustrating for advertising to character designing, story-boarding, environment designing and comic books illustrations.

 

Keeping his clients in the centre of any project, Rahul feels that the designer is responsible for conveying the idea of the client through the creation of styles matching the needs of the clients; thus the style of the designer is a reflection of the clients’ sensibility and vision!

 



12. Raj Khatri

Raj Khatri is a Mumbai-based movie buff, visual designer and a digital artist who believes and lives by the fact that experimentation is the key to self-discovery. This thought has helped him create some brilliant movie posters and other artwork, only using the medium of digital art.

 

Having had more than a decade of an experience in various sectors of the field of design like websites, social media, flash animations, TV series, films and many more, he now heads the creative team at an entertainment design studio known as Marching Arts.

 


Indian thelas

13. Ranganath Krishnamani

Ranganathan Krishnamani is a free-thinker, an obsessive doodler and has a soft corner for architecture. An illustrator driven by passion, he feels that self-developed style is what contributes to the uniqueness of an artist.

 

With a keen eye for observation and a distinct point of view, Ranganathan captures and expresses the unique stories of simple everyday life through his own developed style of minute detailing in his digital illustrations.

 


14. Seerow Unni

Believing that the core idea of an artwork is to convey the message to its readers, Seerow Unni, a digital illustrator says that every artwork should be considered as a scene of a movie, as it helps in adding the missing elements, thus adding life and giving depth to the scene. Fun and witty humour are the key elements to grab peoples’ attention.

 

To be a part of the community, it is important to keep oneself updated with the latest trends and happenings of the digital design market. He feels that this year the trend is shifting to from complexity and elaborations to minimalism. He says the key is to enjoy the process and improvise at every level.

 


Characters Shreya Shetty

15. Shreya Shetty

Balancing fantasy and realism, Shreya Shetty creates characters dictating a sense of otherworldliness, yet being anatomically and functionally viable. Following certain thumb rules like relating the character to its environment and keeping the background subtle, she has mastered the art of creating original, believable fantasy characters on a digital screen.

 

She believes that the right expressions and poise can create a memorable moment that will stick with the audience even after the story is over.

 


16. Sri Priyatham

Earning his very first commission by turning his bedroom into a studio during his student days motivated and inspired Sri Priyatham to transform his love and passion for illustration into his profession. To have a free-flowing lifestyle and working on his own terms and conditions, he chose to work as a freelance illustrator creating digital art pieces.

 

The social platform of Facebook helped him communicate and promote his artwork and get commissioned. The reach of other social platforms like Instagram, Reddit and Imgur worked wonders for him to get in touch with a global clientele from the continents of America, Europe and Australia.

 



17. Sukanto Debnath

With an experience of living in changing surroundings and different cultures, Sukanto Debnath, a Hungary-based Indian digital artist explores human behaviour and body language through his extensively detailed yet sketchy illustrations.

 

He believes that travelling and exposure to various folk arts and cultures opens up an artist’s mind to think beyond the usual, thus resulting in mature design. The global artist has created this digital painting called ‘People in Groups’ where he expresses the facial features of Hungarian locals and their body language.

 


Illustrations

18. Uday Mohite

Uday Mohite is a digital-caricature specialist and paints characters believing them to be a piece of art! He does a deep research to understand the features that define and describe the subject of his digital illustration and then exaggerates certain components like colours or characteristic features to start a conversation with the viewer.

 


19. Vishnu

With an impeccable passion for drawing and sketching, Vishnu tries to achieve perfection in all of his artworks. With only an experience of a short span of 5 years in the world of art, he has mastered the skills and techniques of digital art in his own way, developing his own personal style.

 

To be the perfectionist he wishes to be, Vishnu puts his mind, body and soul into his work to achieve an intricate level of detailing, which is visible in all his sketches.

 


Vivek_Feature - Amitabh Bachchan

20. Vivek Mandrekar

Currently working as the chief creative designer for movie posters under the banner of Yash Raj Films, Vivek Mandrekar has come a long way from being just a self-taught artist to mastering the art of creating posters for the film industry.

 

Face expressions tell stories and Vivek has captured these different stories of many great legends of the Indian film industry through his digital paintings. One such famous artwork is that of the Bollywood star, Mr Amitabh Bachchan, created using Adobe Photoshop and Wacom pen-tablet.

CURRENT ISSUE
Creative Gaga - Issue 48

 

In the world of innumerable artists and their brilliant artwork, inspirations are everywhere. Follow the top 30 Indian illustrators and be a go-getter!

With digital art and illustrations picking up rapidly in the market, its time to be updated with it and know some of the masters performing it beautifully in their own unique styles.

 

Read through the list of best 30 Indian illustrators, know their styles and get inspired!

1. Aaron Pinto

The senior designer for MTV India, Aaron Pinto is a multi-talented young lad, commonly known as Kidsquidy. He is not only a graphic designer and an illustrator, but also a drummer for two Mumbai based metal bands, Providence and Gutslit.

 

A true lover of music and an ever-ready challenge acceptor, he works with different bands helping them recreate visions to go hand-in-hand with the type of music they make, designing the brand merchandise for them and their album art work as well.

 


character-abhishek-singh

2. Abhishek Singh

A graduate from NID Ahmedabad, Abhishek Singh is an artist, graphic novelist and an animation film designer. He has worked for animation projects with Cartoon Network, a series of Virgin Comics and UTV in collaboration with Shekhar Kapoor and Deepak Chopra.

 

He believes in the fact that an illustration is all about a story and the story-tellers. For him, the character is the plot and the plot is the character. You can discover a character to tell your story by knowing his insights and following his tips here.

 


3. Aditya Chari

An illustrator, character designer and a concept artist, Aditya Chari, a B.F.A graduate from Sir J. J School of Art, has been on the team of many different movies for character designing. Not only is this, he has created artworks of varied kinds ranging from photoshop and demo portraits to nudes and rapid sketches.

 

Aditya has designed and made illustrations for major brands and big advertising companies like, Forbes, Mudra, O&M, MTV Asia and Leo Burnett to name a few. With a count of more than 1500 portraits tagged to his name, he is also the author of two art books, Portrait techniques made easy and Figure study made easy, used as study guides by students.

 


4. Alicia D’Souza

Exposed to many different cultures, Alicia Souza is a freelance illustrative designer residing in Bangalore. Loving to draw and never stopping, Alicia successfully and very easily transformed her passion for art into her profession of illustration and comic art. Her work has appeared internationally in children’s books, magazines and news-papers.

 

After having worked for many different brands of reputed honor like Google, Yahoo, Tanishq and The Times of India to name a few, Alicia moved on to set up her successful quirky business venture to create a happy business that makes you smile wide!

 


AnandRK - Enlighten

5. Anand Radhakrishna

Anand Radhakrishna is a freelance Mumbai-based illustrator. For him, the artwork is not about picking up a style and sticking through it, instead, he makes his artwork as a journey of surprises and discoveries.

 

His passion for storytelling in any medium got him to explore traditional mediums to express the mysteries and to enlighten the darkness that people and the world carry with them. His inspiration comes from masters like Moebius, Alphonse Mucha etc.

 


Visual Communication - AnantKulkarni

6. Anant Kulkarni

Having grown an interest in visual and pictorial forms while a student at the Sir J.J. Institute of Applied Arts, Mumbai, freelance Illustrator and Designer, Anant Kulkarni, went on to work with various publications and later taught as a professor at the same prestigious institute from where he graduated.

 

His art follows a simple ideology of engaging visual communication through basic shapes. Transforming objects into forms using geometrical shapes, he keeps his audience engrossed in the visuals, maintaining their curiosity.

 



7. Arshad Sayyed

Capturing local flavours in the complexity of a muted colour palette, Arshad Sayyed is a Mumbai-based designer and illustrator, graduated from Sir. J.J School of Applied Arts. Following his belief, “To fill every heart with art”, Arshad has been successful in setting up his own venture, Wallcano, specialising in environmental graphics, space branding and graffiti.

 

He feels that for a designer it is important to stick to the roots while following the aspirations and moving closer to ones’ dreams.

 


Freelance

8. Ashish Subhash Boyne

A fresh graduate from Sir JJ Institute of Applied Art, Ashish Subhash Boyne is an Illustrator and Graphic designer based in Mumbai who started freelancing while still at college. According to him, the world is full of opportunities, one just needs to know which and when to take one.

 

He has own mantra for a bright freelance career and ascertains the fact that showcasing everyday stories in a refreshing manner can open doors to a ‘not so every day’ life!

 


Illustrating for a Publication

9. Gajanan D. Nirphale

Participating in state-level drawing competitions and winning trophies worked wonders for Gajanan D. Nirphale and served as his inspiration to earn a degree in Applied Arts and jump into the field of illustration.

 

Being a part of different publication houses like DNA and Zee Media boosted his confidence in experimenting with different styles across a wide range of projects like building storyboards, character designing and portraits.

 

An optimist by nature, he takes up challenges and considers them to be advantages as they help him up his skills in this fast-growing world, both personally and professionally.

 


10. Harshvardhan Kadam

Harshvardhan Kadam conceives, perceives and executes his experiences through visuals. He has illustrated characters for graphic novels and children’s books and has also served as an Art Director for animation and live-action films for various production houses across India. 

 

His artwork and illustrations are not just limited to books and papers but goes out to reach the community through one of most effective means, which is mural and wall art.

 


happiness-Lavanya Naidu

11. Lavanya Naidu

A graduate from the National Institute of Design, Lavanya Naidu is an illustrator and animator. She has had the opportunity to have been a part of the designing team at Google, Ted X, Cartoon Network and the likes.

 

An optimist about almost everything in her life, the same is reflected in her artwork as well. She wishes to spread the positive energy and induce happiness through work. She believes in taking up the work one is passionate about and allows for a persons’ growth, both professional and personal.

 


12. Lokesh Karekar

Founder-director of LOCOPOPO Design Studio, Lokesh Karekar is a visual artist specializing in illustration and design. Having worked for design firms like Grandmother India and Alok Nanda, he likes experimenting with new tools and techniques like paper-art, collage, clay-modelling and others.

 

Lokesh’s LOCOPOCO Studio believes in discussing the idea rather than too much referencing. The focus is on identity design, to create images and illustrations for a simple and luxury design.

 



Goddess Durga

13. Lovely Kukreja

With his career beginning as a computer operator, Lovely Kukreja did not give up hope and pursued his passion as a commercial artist. Now, with over twelve years of experience in Game Art and Content Management, he runs his own gaming studio, White Mice Media. He is also an independent art and design consultant with a specialisation in childrens’ books illustrations.

 

In addition to his gaming studio, he paints different aspects of Indian mythology and sells merchandise products. While illustrating, he follows the principle of 3M’s: Meditation, Motivation and Manifestation.

 


Mansi Parikh - Digital Illustrations

14. Manasi Parikh

A graduate from NID in Animation Film Design, Manasi Parikh now experiments with illustrations, animations, textiles, painting, sculptures and spaces.

 

Fascinated by the fact that how everything in the world is woven together to create the existing social fabric, she loves understanding stories around her and documenting the same through her drawings.

 

Art and drawing for Manasi never called for a conscious effort to make things relevant, it all just fell into place, organically. She proposes that one should let the inner-self flow through illustrations.

 


Meroo Seth

15. Meroo Seth

Meero Seth is a trained graphic designer from MIT Institute of Design, Pune. Her excellent skills in the field of illustrations got her an opportunity to intern at one of the in-demand brands, Chumbak. Presently, she is working in a Motion Graphic Design studio, Breakfast of Champions.

 

She follows trails of fun, curiosity, happiness and playfulness when working on her illustrations and feels that emotions are the most important factors to consider while creating balanced colour palettes. Her style is all about mixing the right colours.

 


16. Mira Malhotra

A designer, visual artist and illustrator, Mira Malhotra is a NID, Ahmedabad graduate who started her boutique studio, Kohl, in 2013 which reflects Indian culture and heritage in all of its works.

 

Following the idea of ‘Glocal’, she merges the local content with a global treatment to contemporarize it, yet allowing the design to openly speak Indian. The thought that cultures cannot be preserved in glass cases, got her moulding them in a way that they remain to continue in a time-relevant manner.

 


Portrait

17. Mohan Sonawane

Graduated in Bachelor of Fine Arts from Sir J.J Institute of Applied Arts, Mohan Sonawane has received various awards for his excellence in the field of illustration and graphic designing. His desire and passion for the field got him to develop his skills as a concept artist and also as an illustrator.

 

Spreading his knowledge of art with the world, he has shared a step by step tutorial on how to create a portrait with perfection.

 


18. Parvati Pillai

Parvati Pillai discovered her passion for illustration during her Bachelors of Animation which got her working for Chumbak and Tinkle. She pursued her Masters’ from Finland which opened up may doors for her to be a part of publications and brands like Google and its likes.

 

She believes in the fact that trying out new styles and forms of illustration are key for a designer to grow at one’s craft. She is ever-ready to take up challenges and perform story-telling through different styles of illustration.

 


19. Pooja Bhapkar

Pooja Bhapkar is an illustrator and graphic designer, experienced in branding and packaging, who now works in finding motion graphic solution with a UK based studio.

 

If understood in depth and detail, the Hindu mythology is informative and scientific. According to Pooja, history and mythology relate to our present and it is an illustrators’ task to modernise the traditional in a creative form, for it to become a story to be understood by everyone.

 


20. Prakash Thombre

Design entrepreneur, artist and Motorcycle nomad, Prakash Thombre captures a whole lot of views during his travel-times and later uses them as references to create the masterpieces seen in his portfolio.

 

His 25-year career spans an array of various media & industries, blending UX design, visual design, branding and technology to create compelling user experience across form factors.

 

He believes in finding spontaneous narratives in real life personalities and loves developing them on his canvas.

 


Pracheta Banerjee - Beauty

21. Pracheta Banerjee

A self-taught painter, painting since she was only 11, Pracheta Banerjee is a young, Kolkata-based illustrator and comic book artist, currently pursuing a Bachelor’s degree in Multimedia at St.Xavier’s College.

 

Obsessed with the eerie side of beauty, which leaves a heavy and mysterious impact making one curious about the unknown, her works are inspired from Greek Mythology and basic human emotions. Always exploring ways to convey stories through her works, she feels that the Dark Causes Delight to Create Eerie Beauty!

 


Concept

22. Priyanka Karyekar

Graduated in Communication Design from Abhinav Kala Mahavidyalaya, Priyanka Karyekar is an illustrator and designer based out of Pune. She believes that for an artist to truly evolve, one must follow the 3 H’s which are the Head, the Heart and the Hands, symbolically representing ideation, empathy towards people and skills to execute ideas respectively.

 

She uses a concept-based approach for her artwork as she theorizes that there needs to be a strong concept behind every illustration.

 


Versatile Designer

23. Rahul Arora

Rahul Arora is a Mumbai based freelance digital illustrator. Believing in the fact that being versatile is a game changer in digital art, his spectrum of working typologies in the field of design is pretty wide, varying from illustrating for advertising to character designing, story-boarding, environment designing and comic books illustrations.

 

Keeping his clients in the centre of any project, Rahul feels that the designer is responsible for conveying the idea of the client through the creation of styles matching the needs of the clients; thus the style of the designer is a reflection of the clients’ sensibility and vision!

 


Single Frame

24. Ritaban Das

A character designer, illustrator and storyboard artist, Ritaban Das has an experience of working in the animation & gaming industry for almost 9 long years and is presently working as an Art Director at Sparky Entertainment, an animation studio in Chennai.

 

His work is mostly character driven, where he blends in humour and graphic designing, wanting to convey a story with every character that he creates. Ritaban as a visual communication artist feels that it is important to portray a complete story or image to the reader and keeping this in mind he tries to narrate stories in a single frame.

 



25. Rohan Dahotre

An animation designer from Symbiosis Institute of Design, Rohan Dahotre is a Pune-based illustrator who has an experience of working in the animation and gaming industry for about 2 years and is currently working with Chumbak.

 

Greatly inspired by nature, Rohan adds depth and detail through shapes and patterns to animal photos to give it a new identity.

 

Through his illustrations, Rohan attempts at enhancing the magnificence of the natural world, hoping that people will understand and respect these creatures and their habitat.

 


26. Sameer kulavoor

Producing work which is the result of the intersection of contemporary illustration, graphic design and art, Sameer Kulavoor is a Mumbai-based designer and visual artist. He is the founder and director of Bombay Duck Designs, an independent illustration design studio and self-publishers.

 

Featured and interviewed by many different publications, he has been on the list of GQ India – 50 most influential men for two consecutive years of 2015 and 2016 and he also made it to Forbes India – 30 Under 30 in 2013.

Siddhi Ranade - Art

27. Siddhi Ranade

With a Commercial Arts degree from L. S. Raheja School of Arts, Mumbai, Siddhi Ranade explored new styles and developed a taste for stories while working with Ravi Jadhav Films. Siddhi’s illustrations are an art of tale-telling expressed through the use of colors which he derives from the life of his subjects.

 

His take on the field is that an artist needs to be up-to-date with the industry and that the artwork.

 


28. Shaivalini Kumar

A Visual Communication Designer, Shaivalini Kumar primarily works with illustration and typography. She specializes in “illustrated type”, an avenue of type design which combines the fields of illustration and graphic design. She is a firm believer of the fact that extraordinary designs are created by finding magic in the ordinary and mundane!

 

Through her work, she has been able to connect and communicate with people, engaged in different fields, from all over the world and has also been featured in many different publications. Confident about her work, she believes that you can judge books by the cover!

 



Versatility

29. Shreya Gulati

Shreya Gulati is an illustrator and an animator who graduated from the Institute of Design, Pune and is presently working as the head of design at RKSV. She is a person who enjoys a variety of things like eating street food, ogling old English architecture and playing with stray cats and she also brings this versatility in her work. 

 

For Shreya, inspiration is not something that is acquired but it is the objects, visuals, words or anything that influence a person and seep into ones’ memory. She is of the opinion that versatility and having a unique point of view goes hand in hand!

 


masterpiece

30. Yogesh Bhusare

Graduated from D.Y. Patil College of Applied Arts & Crafts, Pune, illustrator Yogesh Bhusare dreamt of creating master pieces and hitting it big early by working towards his design and product brand since the day he graduated.

 

Working with various companies, he picked up tricks of the trade and was successful in launching his design and product brand AWWSOME. Loving to try out different and new styles, Yogesh feels that experimenting brings you closer to your masterpiece.

 


CURRENT ISSUE
Creative Gaga - Issue 48

 

The transformation in the art styles from hand-made to computerised and digitalised versions is taking the world and people in its wave of craze! This fast-growing art style has its own beauty and charm to capture the viewer, mesmerising him in its aura.

What is Digital Art?

In the era of rapid changes, new solutions and technologies evolving every minute, each higher than the previous, every field and profession is running the rats’ race to grab the new as soon as it can. One such interesting field is the line of art which has been digitalised and is called “Digital Art”.

 

Digital art is nothing but the traditional art form of hand-painting being modified into digital ways and styles of painting. It is an expression of ones’ thoughts, ideas and visions through an explicit medium of digital multi-media.

With a shift in the ticking of the clock from analogue to digital and the advent of computers in the 1990s, artist Sachin Puthran has seen it all, from hand-made tactile paintings and expressions being a physical manifestation of the artist’s vision to the digital paintings now meeting the ever-changing and quick demands of the clients!

Art From Pencil to Stylus

Indian traditional art has been practiced since time immemorial, accredited with famous art pieces. In the present day, with extremely talented artists pervading in every corner of our country, there are various representations of this traditional art in the form of digital art, defined by the individuals’ interpretation of the same.

Ranganath Krishnamani, took on to create a series dedicated to Thelas, the moving supermarket on Indian streets. Using his unique style of digital drawings, he expresses different kinds of thelas, from the ones selling chaat to ganne ka ras and barf ke gole, bringing out the smile and happiness on the readers face, similar to their reaction on seeing an actual thela!

Indian thelas

Inspired by the imbalanced and irregular environments, Satish Gangaiah expresses his interpretation of this traditional world by placing his protagonist in this pandemonium. He uses an urban-influenced illustration style in his digital art and the colours add a realistic touch to the frame.

Wonderfully Chaotic

Read the detailed article on Capturing Wonderfully Chaotic World of Today!

Digital v/s Traditional Art

Switching over to digital art does not mean that the importance of traditional art forms of painting and sketching is lost or being forgotten. In fact, the truth is that the traditional technique of hand painting and sketching is what forms the base for digital artworks. A good command over hand drawings gives an artist the necessary push to explore the hidden treasures of digitalising their illustrations.

Pavan Rajurkar, a freelance Mumbai based illustrator has captured some of the very typical traditional scenes of the Indian culture like a fish market in his digital paintings, yet conveying the essence that a traditional painting would.

Get a clear understanding on Traditional vs. Digital, Sides of The Same Coin

When it comes to the world of contemporary art exhibitions, hand-art has taken a back-seat paving way for the digital art, which has a magical effect on its viewers. It is growing tremendously, in terms of the message it wants to convey and also in terms of the size of the art, ranging from a small screen of a smartphone to being projected on huge walls in museums and art expos and also experiencing it through the medium of virtual reality.

 

With the growing awareness of people and the pace at which digital art is sprouting, clients definitely want the latest and original. Working for a wide range of clients demanding diverse typologies, Rahul Arora, a digital artist is a living proof that versatility can definitely up one’s game in the field.

Versatile Designer

Brands like OLX are definitely breaking the traditional stereotypical thought process and moving forward with time by hiring digital artists like Nithin Rao Kumblekar to do a campaign for their advertisements rather than doing an actual shoot!

advertising

The advantage of being digitally artistic is that it opens a lot of doors to try out new things and create versatile outputs, visualise your imagination in different styles and modify all of this instantaneously with just a few clicks.

The Scope of Digital Art in India

The introduction of the pen tab has made life much easier for these artists as it gives the same feel of drawing on paper, but electronically!

 

The variety of styles explored in digital art is tremendous. The styles of digitalising vary from two-dimensional still-drawings on pen-tabs, graphic illustrations, photo-montaging paintings with images and creating image collages to graphics animations for multi-functional uses and are further extended to three-dimensional digital canvases using software like Corel-draw, Cinema-4d and possibilities of virtual reality.

Artist Medha Srivastava defines her style as realistic with a tint of stylization and conceptualization. She picks up on things she sees in her vicinity like shapes, colors, patterns and textures for the visual representation of her digital masterpieces.

An Indian-origin Germany-based illustrator Archan Nair’s digital artwork is influenced by the mysteries of our everyday existence and has also extended out to the realm of virtual reality.

The scope of digital at in India is not just limited to using digital tools to create paintings to be hung on walls, but is reaching out to the everyday life objects used at home. Illustrationists are being hired right at the start of a project to create customised digital designs in tandem with the overall scheme of a project.

For instance, Chumbak as a brand in collaboration with various artists has digitalised India’s environment through colourful and playful illustrations adaptable to various products ranging from home décor items like coasters, mugs, bags, cushion covers and laptop sleeves to personal products like t-shirts, accessories and even footwear! The digital art here gave it a scope to reach out to everyone through its online and offline medium.

Digital Art India

Digital art in India isn’t just a platform for the upcoming generation of artists to reach new horizons with their talent but also gives an opportunity to the tradition established artists to try out new things with the latest digital tools. In a way, it is a medium to revolutionalise the art industry of the country by representing the minds’ visions through a merger of the traditional techniques of art with the digital media.

 

With the digitalisation of everything in the future, this art form will surely go a long way in encouraging talents of all age-groups to expose their creativity. Social platforms like Behance, Instagram and Facebook are motivational and promotional sources for artists to publish their digital work, get noticed and step into the present day market of art and its likes.

 

Digital art today has captured the world in its long and stretched arms of beauty and creativity. The present level will definitely be escalated to newer heights in the future making each and every being its captive.

 

So strap your seat-belts and be ready for an enjoyable roller-coaster ride in this new realm of creations and explorations.

CURRENT ISSUE
Creative Gaga - Issue 48

 

The world of design is huge and every client’s need is different. As a versatile designer working for a broad spectrum with regards to commercial requirements, Rahul Arora is able to push his boundaries, explore more styles and learn in the process.

The ubiquity of the Internet and digital technology today has opened the door to the myriad of opportunities. As, the online platforms are transparent and great to showcase one’s work while discovering the work of others worldwide.

Versatile Designer
Koi Fish
Versatile Designer
Lazy Sunday Ride
Versatile Designer
Santa
Versatile Designer
Lovers

Style of the designer is a reflection of the client’s sensibility and vision. 

With diverse projects and context, each client has a different agenda and every script has its own requirements. Sometimes, the sensibilities of the clients vary too; some have a clear vision whilst some want to develop by working in tandem with the artist. Therefore, the foremost step is to discuss the script/ project with the art/creative directors to get an understanding of how they visualise the final product. Latching onto their concept, a versatile designer has to create styles portraying the same.

Versatile Designer
Castle on the rock
Versatile Designer
Sneeze

Characterisation is pivotal in a narrative. 

A characterisation is a gradual process that first involves understanding few pre-requisites before delving into its creation. As, context, appearance, ideology, and age are some of the factors that must be thought out prior to creation. So that, the exaggeration of these features amplifies the ‘key qualities’ which evoke interest. Relating the surrounding with desired detailing to enhance and portray the protagonist’s role conveys the storyline.

Versatile Designer
Minister of Universe
Versatile Designer
The butcher

Tackling different avenues.

Working on comics is like making a movie where you can convey stories through illustrations and words by generating it frame by frame. Studying the human anatomy and expressions is a must for a compelling narrative. Creating arresting illustrations that appeal to the readers, is challenging and a test for artist’s imaginations.

Versatile Designer
Drunken Monkey
Versatile Designer
Lift

Storyboards are the pre-visualisation of a story/film/ad-film. Here much importance is given to the character placements and the angles rather than the colour schemes in the suggested visuals.

 

Advertising, on the other hand, is completely distinct. With tight deadlines, the challenge is to prioritise and achieve the required quality in the given time frame.

Versatile Designer
The imp
Versatile Designer
Vampire

Colour schemes and mediums have their own charm.

They play a major role in bringing a story to life and convey the important aspects in the composition to set a mood of the narrative. Traditional mediums such as oils, poster colours, pastels, watercolours and pencil sketching often allow the designer to hone his skills and learn the intricacies.

 

When working commercially, a digital medium is much easier and straight-forward to execute. As you can easily start with a quick thumbnail that gives a glimpse of the idea which then can be elaborated to form the layouts and finally, pencilling and colouring it in Photoshop can be done post the client’s approval.

Versatile Designer
The Passenger
Versatile Designer
Demento

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. 

This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose of inspirations!

 

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CURRENT ISSUE
Creative Gaga - Issue 48