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Beard Design revamps a three decade existence by rebranding Value Research in a distinct design that is interactive by embodying the company’s persona in its office.

Rebranding
Logo
Rebranding
Logo Colour Options
Rebranding
Business Cards

Brief

A brand is made up of everything tangible and intangible to generate a wholesome experience. Its visual identity is an indispensable aspect to communicate the overall message, values and the promise to its consumer.

Rebranding
Book Design
Rebranding
Advertisement Design

Founded in 1990, Value Research is one of the most respected financial data and advisory firms in India. The company approached Beard Design studio to revamp its brand (rebranding) and create a visual asset library that could be applied to the company’s two main laterals: B2B business and Consumer business.

Rebranding
Rebranding

Challenge

Beard Design studio worked closely with Value Research for over six months to create an effective brand strategy and identity design that could be applied to all the collaterals of the company starting with their five-story office in New Delhi.

Rebranding
Space Design
Rebranding
Space Design

Instead of taking a conventional route of pasting graphics on the wall, the design implementation comprised of using mundane elements from the finance domain such as calculators, currency notes and ties as décor objects. Paying attention to every detail, the furniture, signage or space designed acts as an exhibit of the company’s identity.

Space Design

Solution

By creating various visual interests within the office that highlights the brand’s personality, the design successfully embodies the company’s values through its distinct narrative and style.

Some of the main features include: the Bailout Wall in the cafeteria which is a collage of real objects such as the typewriter, radio, shoes, etc. synonymous with its paint, the logo walls which stand out in the elevator bays comprising of the company’s iconic symbol ‘V’ displayed in a grid using different materials and finishes, and even furniture that subtly incorporates the brand’s identity. These elements as a whole make a compelling statement, constructing the essence of the brand piece-by-piece, thereby being the voice of the business to its consumers.


Client: Value Research
Agency: Beard Design
Solution/Expertise: Rebranding and Space Design

Illustrator and Graphic designer, Pooja Bhapkar, shares her insights on design with clarity, so that the outcome is as desired.

Clarity of the purpose of the design is most important as you have to think from a client’s perspective, that may differ from your own. To fulfill this gap you should always create something for you that will be beyond the boundaries and beyond any purpose. My approach to any project is ‘How can I make it different than the previous one?’ and along the way of learning some new techniques and treatments.

Each illustration is a story and surrounding elements make it complete. I play with geometric shapes, but, to cut the flow, I added some elements which have motion or living objects such as birds, humans or animals and trees etc. which make it more live and interesting.

Likewise, texturing is the best technique to separate the surfaces as well as create dimensions. Aesthetically, lines and dots are two textures which are way different from each other but they also complement each other.

Published in Issue 40

We all have favorite TV shows and we passionately discuss the stories and characters of it. But sometimes, we tend to ignore the channel and its branding. Now with many different channels to choose from, we are experiencing many new branding overhauls to grab the audience’s attention. In this issue, we focused on Motion Graphics design and people behind some awesome channel rebrandings.

 

If you are interested in moving design or animated content then this issue is a must-read for you!


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Fascinated by Typefaces, Shibu P.G. guides us into the world of letters and fonts, where so much can be said even between the words.

The Oomph Factor.

Fonts have forged an almost unreal significance since the era of letter printing. There came the Serif, Sans Serif typefaces, which then evolved into Segoe, Frutiger, Univers, Helvetica and a multitude of other fonts that are presently innumerable. Inspiration from them to develop a new font was only found to be innate.

Finding New Font.

The font ‘Achi’ aims to outshine the regular fonts, radiating a unique style in the very first glance. The decision to choose only uppercase in the font stemmed from the desire to see it appear in bold and fascinating titles, phrases and of course brand names. With this in mind, the vision and purpose were
clearly set.

Carving a niche.

Creativity vocalises itself to each designer in its own specific manner, including through ink and paper – for example, letter-forming by hand being the first instinct. It is often the most simple of acts that finds itself being used as the common construction, shape or character, then applied to all letters in a font. In Achi’s case, it was the parallel line-formation and its spacing between each and every letter. Once a letter was shaped, the command over the font enabled executing an almost similar style to all other letters. Articulating the hand-drawn designs into the computer, using basic shapes and grids in Adobe Illustrator canvas, is time-consuming but effective, followed by polishing and tweaking as a final touch using Fontlab.

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose of inspirations!

 

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Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

Setting the Right Tone

Design Stack delivered a brand new visual concept infused with youth and energy for Bombay Brasserie, a restaurant that serves pan-Indian cuisine. While space is conceptually western, the food is distinctly pan-Indian, and the logo reflects the same. It initialises ‘Bombay Brasserie’, but with a twist, placing the Devanagri ‘Ba’ and its Roman counterpart side by side.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

Creating a Connect

The personality of Bombay Brasserie is that of the intrepid traveller. The space graphics are thus multi-layered and diverse, taking you across India. Hints of geographical maps with coordinates trace the route from cuisine to cuisine. Regional recipes are personalised and rendered in water-colour, bringing them to life. The copy, in travelogue-style, celebrates each region’s culinary stereotypes, from the ‘Patiala Bar’ to the Red Hot Kerala Fish. The illustrations are a flavoured combination of ingredients, topography, and culture, while the typography is inspired by airport codes.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

After all, it’s about the Representation

Every single piece of collateral, from what you see on the tables, to in-restaurant and promotional material, to takeaway packaging, extends the idea of travel and discovery of a confluence of culture and cuisine. That’s very much what the intention was, to create a designing initiative that was representative of the authentic diversity of the food.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Issue 39 - Indian Design Special

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!

 

Order Your Copy!

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